Husqvarna’s Showroom Strategy Revealed

About one-third KTM Husqvarna showrooms to go operational in the first phase. Deliveries to commence from February onwards, as announced…

After KTM, Bajaj has added another important motorcycle brand in its portfolio – Husqvarna. The Swedish brand is owned by KTM in which Bajaj has a near 48 percent share. Like KTM, smaller capacity Husqvarnas will be made in India at the Chakan plant. Initially, it appears that they will be consumed in the domestic market but either from the start or at some later point, Huskys will be exported to various countries, very similar to KTM motorcycles.

Coming to local distribution, Bajaj Probiking will sell Husqvarna motorcycles from its existing KTM showrooms (which will also house its electric scooter Chetak from next month). Autocar has an update and the layout of how will it be spread.


Since Huskys share the same platforms as corresponding KTMs, there are no mechanical or major hardware updates that are required. Dealerships will simply have to upgrade the front fascia, reception desks, walls with the combined logos of Husqvarna as well as KTM. Similar story holds true for service centers as well.


husqvarna showrooms

At the start, 125 KTM dealerships will be transformed into KTM-Husqvarna showrooms by the delivery timelines which are promised from February 2020. Once the initial phase is done with, remaining KTM dealerships in the country will be upgraded in the same pattern. The report claims that Bajaj has a target to have 379 Husqvarna-KTM showrooms by July 2020.

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First Motorcycles

Husqvarna will start its Indian innings with the Svartpilen 250 and Vitpilen 250 – the two quarter liter motorcycles it unveiled recently. India would be the first country to get these motorcycles as internationally, Husqvarna’s range starts from the 401s – which are based on the 390 Duke.

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A 200 has also been unveiled which is also expected to join the portfolio sometime later. More details.

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Source Autocar