Note: Sales figures mentioned here are official SIAM-sourced numbers!
Hero MotoCorp’s flagship product Karizma continues to be in troubled waters. While the bike was once a preferred choice of motorcycle enthusiasts in the country, but after the ugly 2014 facelifts, it seems the world’s largest two-wheeler manufacturer has lost it, completely!
In a latest update, for the month of March 2015, Hero managed to sell O-N-L-Y 10 units of both the Karizma R and ZMR in the market. This is surprisingly even lower than 12 units of Kawasaki Z250, a bike which costs more than double that of both the Karizmas! On the other hand, Hero MotoCorp’s key competitor in the segment, Bajaj Pulsar 220 (including Avenger) sold 9,800 units for the same period!
In comparison, in the same month last year, Hero sold 339 units of both the Karizma twins. The situation in the months of January and February 2015 was marginally better when they sold 421 and 291 units respectively. December 2014 was another sad tale when they registered just 7 units moving out of their showrooms. Production in March 2015 was also low, with just 5 units getting manufactured.
Even the annual sales of both Karizma R and ZMR have taken a hit, with just 25,752 units in the financial year 2014-15 as against 36,451 units in the previous fiscal, that’s a drop of nearly 29 per cent.
Sales of all their four 150cc motorcycles put together are generally the lowest in the segment every month and new launches have been confusing and have not really helped the cause! So, the only motorcycle segments they are doing good are the trademark stronghold 100-125cc segments, but they have never been able to move over these. Will the upcoming 31PS HX250R turn the tide for Hero?