The now-growing two wheeler industry continued to post good sales figures despite the increase in excise duty which directly led to manufacturers increasing their motorcycle prices. Continuing our monthly report on 2-wheeler sales, here it is for the month of January 2015.
- Hero MotoCorp sold a staggering 5,46,169 motorcycles in January! Think that’s brilliant? Sadly for the company though, their sales volumes dropped by 1.42 per cent on a year on year basis. While this is the second drop by the Gurgaon based manufacturer in as many months, the company did sell more than what they managed in December or November 2014. Their flagship Karizma may seem to be in a bit of a soup but their Splendors and Passions are just not willing to fall! Their upcoming scooter charge may give them the much needed boost and increase their market share further, which in January was a massive 41.12 per cent!
- Honda’s dream run in India got another little boost with their recently launched CB Unicorn 160. While it may not become a huge crowd puller, it still overtook Gixxer for Jan’s sales. With 3,77,502 units sold in January the company registered a handsome 14.13 per cent growth and is gradually but surely inching towards Hero. The company has major aggressive product roadmap for the year ahead and plans to introduce 15 new models this year which will entail 7 all new models and 8 cosmetic updates.
- TVS, after overtaking Bajaj, is going great guns. The good folks from Chennai sold 1,62,284 units in January which is a growth of 3.94 per cent on a year on year basis. Yes they do score ahead of Bajaj, but keep in mind that a significant chunk of their sales comes from mopeds where they are the only major player in India.
- Bajaj’s performance last month saw a 23.19 per cent drop on a year on year basis and it managed to sell a meager 1,28,937 motorcycles. It gets clear that Bajaj is suffering from Rajiv Bajaj’s adamant stance on not venturing into the scooter segment. However, they have two things going in their favor – they are the largest motorcycle exporters in this list (and by a huge margin) and they have some real interesting motorcycles lined up for launches in the coming months. (More Details)
- Yamaha’s presence in the 5th position may have been cemented by the FZ 2.0 but their 39,313 units is real close to Suzuki’s 30,444 units which are buoyed by the Gixxer’s strong performance. Both the companies have posted handsome growths as compared to their performance in the same month last year. Yamaha is rumoured to be working (re-working) on its scooter portfolio and Suzuki has plans to launch a faired Gixxer.
- Royal Enfield’s 28,157 units in January 2015 registered a robust 42.15 per cent growth on a year on year basis. Only Kawasaki and Harley Davidson grew more than RE but their niche target audience and small sales volumes are a different tale altogether. They are also rumoured to be working on a new model called Royal Enfield Himalayan and a new engine for the same.
- Mahindra doesn’t appear to be in the nick of its prime and has not really been able to cement its position in the 2-wheeler market yet. Even with the Gusto (which is now available pan-India), Mahindra managed to sell only 12,217 units in January 2015 which meant a drop of 50 per cent on a year on year basis.
- Piaggio with their niche scooter Vespa continues its good run with 2,321 units.
- Harley Davidson’s stellar rise continues which is followed by Kawasaki and Triumph.
Note: These are official SIAM-shared sales figures and represent only domestic sales.