Hero Electric Claims Market Leadership in 2-Wheeler EV Space

Hero will launch the AE47 electric motorcycle in the future.

Hero Electric claims it is the highest selling electric 2-wheeler maker in India in the first four months of this financial year…

We recently reported that Okinawa is the market leader in the high-speed electric scooter segment. However, in the overall scheme of things, it appears that Hero Electric leads. In a latest update, Hero Electric has shared a press note which claims that it has continued its domination in the electric two-wheeler space.

The company says that it has occupied a market share of 36% in the high-speed segment, during the first four months of FY21. It claims that it already has a market share of around 45% in the balance category, which means that it occupies the number one position across all segments of electric two-wheelers.

Wondering how things changed so fast in the high-speed segment? Hero Electric credits the success to a slew of schemes that it has launched in the last four months, which include offers like ‘Be a Bike Buddy,’ ‘Be a Green Hero,’ ‘Take home a Hero – return if you don’t like it,’ etc.

highest selling electric 2-wheeler maker

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The company changed its focus to online channels for the sales of its vehicles, which has led to it witnessing over 40,000 customer engagements during the four months. This, apparently, is a six-fold increase in its online sales over the previous year.

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With this, it looks like things are heating up in the EV segment. While this sure is an interesting turn of events, it remains to be seen what Okinawa has up its sleeves.

-Moin Ahmed

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