Older generation Hero Pleasure discontinued from the market. This also puts an end to the 102 cc Honda-sourced engine’s 13-14 year old regime with Hero…
Hero ventured in the scooter space with a scooter named Pleasure in 2006. It was powered by a 102cc engine which it shared with Honda Activa and others. Later, Honda ditched that Bharat Stage 3 compliant motor and moved ahead by introducing a bigger 110 cc engine. However, Hero continued using it on its Pleasure and it, in fact, went on to update it to Bharat Stage 4 norms in 2017.
But, it now appears that this is the end of the road for the older generation Pleasure and that 102 cc engine as well. In a recent move, Hero has taken its humble scooter off its website which suggests that the company will not upgrade it to Bharat Stage 6 emission norms.
Hero recently introduced a slightly bigger scooter called as Pleasure Plus which will take its position in the market. Pleasure was an entry level brand in Hero’s scooter portfolio and was a significant contributor in the overall scooter sales for the country’s largest maker.
Pleasure Plus comes with Hero’s indigenous 110cc engine which is also offered on the Duet and the Maestro Edge.
Unfortunately, Hero has continuously been falling in scooter sales despite its massive sales network. It fell to fifth spot in February 2020 in scooter sales only ahead of Piaggio (numbers here) and in the cumulative numbers for the fiscal also it sits under Suzuki as the fourth largest scooter seller in the country.