In this fourth edition of Hero Colabs, Hero is asking for entries from architects, designers and enthusiasts to design a Hero sales outlet…
Hero MotoCorp has launched the 4th edition of Hero CoLabs. It has introduced a new event called the eXPerience Challenge which will aim to create a unique retail experience for the customers at both national as well as global levels.
Also, it will provide a base for the architects, interior designers, and other enthusiasts to put their technical ability, design creativity into action. This eXPerience Challenge is open to participants from Columbia as well.
The participants in the challenge have to put forth their ideas for creating a better experience in sales and after-sales services. The new retail experience will go hand-in-hand with the current sales network model of the company.
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The focus will be on using the latest products offered by Hero MotoCorp under their mobility solutions.
Hero CoLabs Challenge Explained
There are two stages to this challenge. In the first stage, entrants have to submit a 4-minute long video. They can also deliver 3D renders. They have to use their own imagination to design interiors and exteriors of Hero’s retail outlets. The participants can also submit nomenclature for the showrooms.
In the second stage, the candidates shortlisted from the first level will get a chance to present their ideas to the Senior management at Hero MotoCorp.
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The prime goal is to implement ease of functionality creating a better experience for the customers. The competitors can take part in the challenge solo or a team of 2 or 3 members.
How To Register for Hero CoLabs Event
To take part in the competition, contenders have to visit www.herocolabs.com and register before 27th June 2021. The announcement of the winner of the event will happen on the social media handles of Hero MotoCorp.
The grand prize for the winner will be a Hero Xpulse 200. The first runners up will receive a Hero Glamour. Following that, the second runners up will win a Hero Passion Pro. All winners will additionally receive a voucher of INR 10,000.
Back in 2020 Hero MotoCorp carried out the Hero Colabs challenge. The participants were asked to design the graphics for Hero Splendor.
This kind of challenge will allow fresh talent to come forward to display their creativity. Also, it will enhance Hero MotoCorp’s brand image for constantly caring about the customer experience.
