This will be a little less glamorous Auto Expo, for sure… 😉
This is generally the build up time for the country’s biggest auto show – the Auto Expo which is held every two years in Noida. It is an event which serves as a platform for auto makers to showcase their might in the form of futuristic technology as well as build the hype for their upcoming products. The massive footfall also provides them a chance to gauge public acceptance for products which they may be contemplating for the domestic market.
However, the timing of the upcoming Auto Expo, scheduled in February 2020, is just not opportune this time because of the big slowdown in the market. Many auto makers have declined to participate in the biennial event. Among two-wheeler makers, Bajaj, KTM and Royal Enfield are unlikely to participate like last time. But a big surprise is the latest update coming from Hero MotoCorp.
Country’s largest manufacturer Hero has announced that it will NOT be participating in the upcoming Auto Expo 2020. It has cited two major reasons – the current market slowdown and the upcoming Bharat Stage VI emission norms.
Hero said that the Auto Expo requires months of preparation and massive monetary and manpower resources. At this juncture, the company would completely want to focus on upgrading its motorcycles and scooters to the upcoming Bharat Stage VI emission norms and plan their roll out. This is for the benefit of its customers as well as stakeholders.
Auto Expo has been an important milestone for Hero. They have used this platform to showcase some immensely futuristic concept products. But as we had opined earlier, it is an extremely critical juncture for Hero because of its reliance on that 97 cc engine. We have discussed this in detail here…