Honda Shine Re-Emerges as Numero Uno in September 2016!

While Honda leads the roost in terms of automatic scooters in India, their numbers in the 125 cc motorcycle had been sliding. Now the...
Honda vs Hero

Honda is Precariously Close to Hero, Closer than You Think – Analysis & Report

It is no secret that Hero’s erstwhile Japanese partner Honda has been eyeing their top spot ever since they split. While the Japanese maker relies...

V15 Doing 30k Units/Month; Bajaj Expects it to Rise to 50k a Month!

If I had been a marketing student and had to make a project report on the best marketing strategies in the auto industry, the...

Honda Activa, the Tale so far and Way Ahead; No 150 cc Scooter Planned...

The success story of the Honda Activa needs no any introduction to any Indian. Every time you venture out in the road, almost every...

Honda CBR 650F & Yamaha R3: Sales Performance Analysis After a Year… [Updated]

Make in India. All said and done, this campaign by the Prime Minister has certainly pumped up the automobile industry. While Renault, thanks to...

Glamour and Super Splendor Help Hero Register more than 50% Share in 125 cc...

The guys at Hero MotoCorp have managed to record a pretty impressive feat. Not only have they held on to their sales volumes, but...