Mahindra Two Wheelers limited (MTWL) posted a strong growth of 177.6 per cent in terms of domestic sales, selling 14,896 units in April 2014 compared to just 5,367 units it managed in April 2013. The company exported 949 units of its two wheelers in April, bringing up the total to 15,845 units.
The difference between last year and this year’s results is the inclusion of Centuro in the lineup which is doing the trick for the company. Centuro has been the game-changer for them and they have been spreading their wings far and wide and intends to penetrate deeper into the Indian markets with higher number of dealerships and touch points.
Mahindra has also launched a new campaign on television which promotes the bike’s anti-theft feature (Watch it here). The company is speculated to release the Mojo (finally!!! hopefully!!!), its most awaited 300cc motorcycle in June. They are also preparing a 110cc G101 scooter to rival Activa which will also be launched this year.