Mojo BSVI launch will provide bikers with an option to consider the brilliant tourer again, however, it could continue to be priced higher than rivals!
Mahindra has decided that it will only focus on the premium spectrum of the market which means that Panteros and Centuros are things of the past. The result of this changed strategy was the buyout of Classic Legends – the brand that owns some nostalgic monikers like Jawa, BSA and Yezdi. This gave Mahindra direct control and ownership of these brands. Out of this Jawa has been resurrected and it is doing pretty good business at the moment.
Under its own brand, Mahindra is continuing the Mojo. By keeping a low profile, Mahindra intends to grow the brand organically and not spend too much on its marketing. We have ridden Mojo a few times and it has come across as a brilliant long distance motorcycle. From two different variants, Mahindra, now sells it only in one single trim.
As we have already revealed earlier, Mojo BS6 is under works and in fact, almost ready. In a latest, the SUV-maker has teased the motorcycle with a ‘COMING SOON‘ ticker. There is a hastag #NewGemsInYourCrown which hints at the possibility of a few new added features.
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In a recent spotting of the motorcycle, there were no noticeable changes that were observed. What is certain is that 293cc single cylinder motor going to BS6 as it has already been upgraded on the Jawas. What changes will be made to the tune of the engine are not known. For reference, the BS4 model churned 26.29 PS of power and 28 Nm of torque.
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Mojo will now rival the new Dominar 250, Dominar 400 and others once it gets introduced. However, pricing is what could be the Achilles heel for Mahindra (BS4 variant was last sold at 1.88 Lakh ex-showroom).
