2-Wheeler Retail sales May 2021 – there was a bloodbath on the sales charts as all makers witnessed massive drops due to lockdowns and restrictions…
While it seems COVID isn’t going away any time soon, it continues to adversely affect the automobile industry. Recently, we talked about the declining wholesales of various prominent automakers in India in May 2021.
We also talked about FADA (Federation of Automobile Dealership Association) writing to the Prime Minister to urge RBI for a loan repayment timeline extension. After a troublesome month of May, June also doesn’t look very promising due to lockdown extensions in various places.
In this article, let us list accurate statistics right from FADA that shows how the collective 2-wheeler retail sales have dropped drastically up to 53%. The following table also lists the market share of each maker in the comparative months of May 2021 and April 2021.
2-Wheeler Retail Sales May 2021
| Maker | May 2021 | Market Share May 2021 | April 2021 | Market Share April 2021 |
| Hero Motocorp | 1,92,968 | 46.98% | 2,99,576 | 34.63% |
| Honda Motorcycle and Scooter India | 78,343 | 19.07% | 2,17,832 | 25.18% |
| TVS Motors | 57,652 | 14.04% | 1,28,365 | 14.84% |
| Bajaj Auto | 45,550 | 11.09% | 98,041 | 11.33% |
| Royal Enfield | 14,942 | 3.64% | 42,120 | 4.87% |
| Suzuki Motorcycle India | 9,468 | 2.31% | 33,699 | 3.90% |
| Classic Legends(JAWA) | 643 | 0.16% | 2036 | 0.24% |
| BMW India | 144 | 0.04% | 230 | 0.03% |
| Kawasaki India | 55 | 0.01% | 97 | 0.01% |
| Triumph Motorcycles | 23 | 0.01% | 37 | 0.00% |
| Ducati India Private Ltd | 1 | 0.00% | 14 | 0.00% |
| Piaggio Vehicles | 667 | 0.16% | 3,262 | 0.38% |
| Harley Davidson Motor Company | 4 | 0.00% | 19 | 0.00% |
| Adishwar Auto Ride Pvt Ltd (Benelli) | 41 | 0.01% | 141 | 0.02% |
| Electric Vehicles | 1074 | 0.26 | 4848 | 0.56 |
| Yamaha Motor India | 9,182 | 2.24% | 34,817 | 4.02% |
| TOTAL | 4,10,757 | 100.0% | 8,65,134 | 100.0% |
While sales of Hero dropped the most in terms of volumes but it gained the maximum market share – eating into arch rival Honda, the most.
TVS and Bajaj managed to maintain their market share despite major sales fall each. Among other major makers, Suzuki, Royal Enfield and Yamaha saw sharp decline in sales as well as market share in May 2021.
Sales of electric vehicle also reduced significantly. Luxury brands like Ducati and Harley Davidson barely had anything to talk about while BMW India hung onto the situation and was still able to make a decent number of sales in the month. Jawa was also affected big time and also lost a fair bit of market in the process.
Makers would be expecting to see some green shoots in the month of June and hereafter with relaxations in certain cities. RBI is also requested to extend the moratorium for loan repayment so that dealerships get the window to make enough sales to break even.
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Many automakers have also stepped up to financially support the dealerships in managing the inventory costs. FADA has appreciated those firms and urges other automobile companies to extend their helping hand to the dealers.
Note – These are actual vehicle registration numbers – data compiled from 1294 RTOs (out of 1497 RTOs) in India. It excludes figures from AP, MP, TS and LD.
