Yamaha to Roll Out 2 New Bikes in 2011 – Also Plans to Enter Electric Scooters Segment

Greetings! Here is a piece of news for all the Yamaha fans. Yamaha, one of the fastest growing bike makers of the country said that it might consider launching electric scooters in this ever growing Indian market. The company thinks that launching an electric bike will help them grow their brand name even further. On the contrary, the company is developing an Indian centric scooter that they will launch in the near future. Also the company is going to launch 2 new bikes in the year 2011.

Mr. Jun Nakata (Director Marketing and Sales, Yamaha motors) said that the company is considering the introduction of electric scooters in to its portfolio because the fuel prices are increasing day in and day out. He also said that sooner or later the market will show an inclination towards such products and thus Yamaha sees much growth in this segment in the near future. Currently Yamaha sells electric scooters in Japan and Europe.

Last year the company said that it is expecting a total of 10 percent sales (out of their total sales in different parts of the world) from India alone which it will try to achieve in next three four years. When asked about company’s plans regarding scooters, Mr.Jen said that the vehicle is currently under development in Japan and it is an India centric product that will be hitting the market anytime soon. Jen also said that the company is taking too much time to launch scooters because it wants to roll out a quality product. When asked about the current year strategy, Mr.Roy Kurian (Business Head) said that this year also the company will launch 2 new bikes and some variants too. Without giving any other details Kurian said that the company is focusing on 150cc segment.

Last year the company sold 3.7 lakh units including 1.2 lakh export units. This year they plan to grow their sales by 40 to 50 percent. Overall the picture looks pretty clear that the Japanese company is slowly but steadily taking no every other sector of the market and also increasing their customer base by launching new bikes every now and then. At last we wish Yamaha a very best of luck for their future and hope that they roll out perfect flawless bikes this year too.