Numerous fans have been waiting with bated-breaths for years to pick up scraps and doggerels of information about the much-awaited quarter-litre offering from Yamaha. India Yamaha Motors, on the other hand, seems to be chalking up strategies to shore up its scooter-market share.
Yes, it is true!!
With a heavy heart, we are reporting this to you. ( Since we too are waiting eagerly for a rev-happy machine from the makers of R6! )
Nevertheless, India Yamaha Motors needs to be given its due. Scooters have been widely seen as the turnaround plank for two-wheeler makers in India. With a demand that is burgeoning as more and more young women as well as teenagers take to the streets, have scooters finally been able to overcome the cold-hearted-disregard with which most bikers would glance at these twist-and-you-go vehicles??
It was Honda that started its success script with a wide, bulky scooter called the Activa. Years passed on, and it kept on clawing larger pieces of the market pie. Finally, it broke free of the partnership with Hero and Activa still retains the crown of the topmost seller.
Business Standard points out that India Yamaha Motors will launch a new unisex scooter in February. It will be pitted against the Activa.
Here a few more nuggets :
- The new scooter will be unveiled at the Auto Expo 2014
- It will command a certain premium over the Yamaha Ray scooter
- The new scooter will be targeted at both the genders
Asano Masaki, CEO andd MD of Yamaha Motor India Sales, felt that the ballooning scooter segment is an opportunity that they should not miss.
Every fourth two-wheeler sold in India is a scooter, according to data released by the Society of Indian Automobile Manufacturers. Scooters’ share in the two-wheeler segment has risen to nearly 24 per cent by end of September, against under 21 per cent recorded in the year-ago period. Scooter sales soared by 17 per cent in the first six months of the year to 1.65 million units even as motorcycle sales remained flat with a growth of one per cent at 5.01 million units.
Unisex/family segment accounts for as much as 70 per cent of total scooter sales. Hence, in the next few years, Yamaha would be paying close attention to the scooter segment.
On a lighter note, who do you think would be the Brand Ambassador for the new scooter? John Abraham would rather want to be left out, and so would be Deepika Padukone as the new scooter isn’t aimed solely at the youth.
So, could it be Vidya balan?? 🙂