India Yamaha Motor on Thursday launched three new variants of its FZ series bikes to strengthen its position in the Indian motorcycle market.
The new FZ will be available at Rs.67,000, FZ-S at Rs.69,000, while the Fazer will be priced at Rs.74,000. “India Yamaha Motor has introduced new variants of the FZ, FZ-S and Fazer bikes of its popular FZ series with a complete makeover,” India Yamaha Motor CEO and Managing Director Hiroyuki Suzuki said in a statement.“The FZ series has gained immense popularity among youngsters since its launch in September 2008. The introduction of the FZ series in a whole new look is in line with our strategy to consistently provide our customers with fresh and new offerings. These bikes have been instrumental in taking our sales to a higher trajectory,” he added.
The new models will now have a kick start option and will be available in several colours, sporting new logos and graphics “to match the changing tastes of the discerning customers”, the company said. The company will launch a media campaign featuring Yamaha brand ambassador and Bollywood actor John Abraham to promote these models, the statement said.
The new colour range for FZ-S now includes Golden Streak, Competition White, Black Cyber Green and Yellow Streak. Yamaha’s economical tourister, Fazer will also be available in four new colors – Competition White, Black Cyber Green, Midnight Black and Lava Red while FZ will be available in two new colors – Lava Red and Midnight Black.
Author – BikeAdvice.in