Yamaha Blue Square new locations results in 6 total locations in Bengaluru city… Across India, Yamaha have 70 total showroom locations…
India Yamaha Motor (IYM) have announced the opening of 2 new locations of their Premium Blue Square showroom in Bengaluru, Karnataka.
These 2 new outlets follow the recent inauguration of the Blue Square showrooms in Mumbai, Maharashtra.
2 New Premium Yamaha Blue Square showrooms in Bengaluru
The first of the two new Blue Square showrooms is launched under the name of ‘Whitfield Motors’ in the Mahadevapura area. This showroom setup is spread across a 1,440 sq. ft. area and showcases ‘Yamaha’s racing DNA of excitement, style and sportiness’.
The second Blue Square showroom is established under the name of ‘Geetha Motors’ in the Nelamangala area of Bengaluru. This facility is spread across q,600 sq. ft. area and also serves as a 3S facility – Sales, Service & Spares.
Yamaha states their Blue Square facilities are designed to define their legacy in global motorsports with ‘Blue’ characterizing their racing DNA and ‘Square’ defining an entry into the world of Yamaha.
These exclusive outlets showcase the brand’s racing DNA through a Yamaha Blue-themed interior and a borderline surrounding the exterior of the outlet. Both of these new locations are 3S facilities offering – end-to-end Sales, Service and Spares support.
Speaking on the occasion, Mr. Eishin Chihana (Chairman, Yamaha Motor India) said –
“As a part of ‘The Call of the Blue’ brand campaign, Yamaha is excited to announce the launch of 2 new Blue Square showrooms in Bangalore. The Karnataka market is extremely important for Yamaha and these premium outlets will pave the way for building a stronger retail network in the region. Through these Blue Square showrooms, we want every customer to attain a sense of belonging to Yamaha’s rich heritage in international motorsports. These premium outlets will enable our customers to interact with the brand, acquire product information, and check out the range of Yamaha accessories and apparel, providing them with a unique buying and ownership experience.”
The Blue Square premium outlets showcase a varied display of Yamaha motorcycles along with genuine accessories, apparel, and spare parts. These showrooms also feature a café that serves as a platform for customers to connect with each other and gain information about the brand as well.
Presently, Yamaha have a total of 70 established Blue Square showrooms spread across Karnataka, West Bengal, Jharkhand, Orissa, Assam, Telangana, Andhra Pradesh, Maharashtra, Jammu & Kashmir, Chhattisgarh, Bihar, Delhi and the other North-Eastern States.