First LML Electric product launch may not be very close but the maker intends to disrupt the market through its offerings…
Kanpur based Lohia Machinery Limited, more famously known as LML, have announced their strategic partnership with Saera Electric Auto to solidify their long-term future in the EV business in India and around the world.
Saera Electric Auto are the previous manufacturers of Harley-Davidson motorcycles in India and boast state-of-the-art manufacturing unit located in the auto hub of Bawal, Haryana. LML calls this partnership with Saera as the first of their many steps to achieve their target of being a 100% ‘Make in India’ company by the end of 2025.
Saera’s manufacturing plant at Bawal, Haryana is spread in 2,17,800 sq.ft. area and is capable of handling 18,000 units per month. Saera claims this manufacturing facility is equipped with best-in-class infrastructure and ensures that LML will gain a distinct edge in streamlining, scale-up and providing world-class quality assurance.
Started in 1972, LML was, once, a household name in India with its popular range of petrol-powered scooters. However, being unable to keep up with the changing times, they closed down their operations in 2018.
In September 2021, LML announced a comeback and is now known as LML Electric. As can be ascertained, the 2-wheeler maker will only focus on electric products. The company is backed by an unknown investor and it announced that they will invest nearly Rs 1,000 Crore in next 3-5 years to fulfill their vision.
Speaking on the partnership, Dr. Yogesh Bhatia (CEO of LML) said-
“We are very pleased to announce this important collaboration with one of the most reputed manufacturing names in the two-wheeler and auto segment. Saera was our first choice because the company holds unparalleled expertise and reputation with some of the world’s premier auto brands. At LML, we hold a strong vision with this alliance as we aspire to create a brand that is 100% localized and has an impeccable quality assurance that is world-class.”
The company further informs that, since their announcement regarding their foray into EV domain, they have been approached by a wide array of design and engineering firms from Europe to Japan. LML Electric’s top brass has been in talks with global manufacturing entities seeking future collaborations in product design and engineering innovation as well.
If all goes well, it will be wonderful to have the nostalgic name ‘LML’ back in our conversations. It is also a good sign to see the automotive industry understand the importance of cleaner mobility solutions for a better tomorrow for all of us.