TVS Motor has announced a collaboration with Cadisa, a large, well-known business group in Guatemala and El Salvador. Cadisa will felicitate opening up of 15 flagship stores in a phased manner across the region. The first one has been opened in Guatemala city.
It is one of the largest TVS-exclusive stores in Central America and will be the first of the three such dealerships planned. It is equipped with sales, service and spare parts support for customers in Guatemala and El Salvador.
TVS Motor will also operate through 17 multi-brand dealerships along with 150+ retail stores across Guatemala. In order to complete the spectrum, the partnership will open 25 service outlets to ensure consistent service and spare part support to all TVS customers in the region.
TVS will launch four new products in the region – Apache 310, Apache 200, Apache 160 4V and Ntorq sports scooter.
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At this occasion Mr R Dilip, Executive Vice President – International Business, TVS Motor said,
Today, we are delighted to consolidate our presence in the region with the opening of this flagship showroom, in association with CADISA. The showroom will be aligned to the global quality benchmark that TVS Motor Company is associated with in over 60 countries and is a demonstration of our commitment to the market. We will also be launching four aspirational products for the market which range from a 310cc super premium motorcycle to a 125cc performance scooter with connected technology. These products will address the specific needs of customers across different segments and are sure to carve a niche for themselves in the market.
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