RAIDER Is Now TVS’ Largest Selling Motorcycle Brand; Outsells All 100-110cc Hondas

We list TVS Raider sales for this financial year so far and compare them with various other motorcycles – to highlight how big a success has it turned out to be…

I have reported earlier about the phenomenal rise of the Raider and how it is bringing TVS into the reckoning in the 125cc motorcycle segment – an area where the Chennai based maker was not able make any kind of foot print earlier. And all of this in broadly two years of existence only.

The Raider is a raging hit and for the first time, TVS is able to do extremely well in the 125cc motorcycle space. In fact, the response to the motorcycle is so phenomenal that it is now TVS’ largest selling motorcycle in the portfolio. According to the official SIAM sales data we have, TVS has sold 3,98,354 units of the Raider in the April to January period of this financial year – up from 1,78,040 units in the same period last fiscal. This then becomes an average of almost 40,000 units every single month!

If I have to put it in perspective, Raider has outsold all 100-110cc motorcycles from the brand (2,95,482 units) combined – which includes Star City, Radeon and the Sport. If that is not all, Raider is now even a bigger brand than Apache in terms of sales. Last fiscal, TVS registered total sales of 2,81,476 Apaches which grew to 3,14,018 units (including the 310s) this financial year.

raider sales
Apache was TVS’ largest seller – uptill last year. Raider is now the company’s biggest selling motorcycle brand…

To give you a wider perspective, Raider’s 10 month numbers are higher than all Hondas 100-110cc motorcycles combined (including the Shine 100).

Led By Shine 100 Honda All Set to Beat TVS in 100-110cc Motorcycle Segment

TVS Raider Sales vs Others (Apr-Jan 2023-24)

Raider 3,98,354 units
All Apaches 3,14,018 units
All TVS 100-110ccs2,95,482 units
All Hondas 100-110s2,85,617 units

Interestingly, in the 125cc scooter segment also TVS has had a great run with the Ntorq 125. While the combined duo do some brisk business for the Chennai based maker, it will be very interesting to see how rivals respond, specially Hero MotoCorp which is badly affected by the rise of TVS in the 125cc space!