There was an interesting rivalry between Bajaj and TVS when Hero and Honda were partners. However, TVS, for some reason lost its streak in the market and the story became less interesting.
Now, it seems TVS is back in the reckoning and in style. A latest report on Economics Times reveals that TVS Motors has overtaken Bajaj to become the third largest two wheel manufacturer in terms of domestic sales for the month of June as well as the whole April to June quarter.
This means that the current order stands as Hero MotoCorp at the top, Honda at the second slot followed by the new TVS Motors, with Bajaj following at the last, in the race for top 4 manufacturers. The catch? The definition of two wheelers includes scooters! Something where Bajaj is not present in anymore! The scooter segment in India is the fastest growing segment in India and has reported a growth of massive 29 percent for the last quarter.
This is the first time TVS has managed to overtake Bajaj and though it might seem to be a temporary feat, it still is an achievement nonetheless! However, when we turn our attention towards profitability, the Pune based major features in one of the most profitable manufacturers not only in India but the world.
*Bajaj will strike back with this new Pulsar 200SS and a lot of Discovers!
Bajaj also has a huge revamp strategy planned in the near future with the Pulsar series getting an all-new lineup, right from the Pulsar 150 to the top of the line P400SS/400CS. They are also working on their Discover range which is the more mass selling motorcycles they offer.
TVS, on the other hand, will have the products from the BMW Motorad-TVS alliance to look forward to, but these will be more aimed at the higher segment where volumes are not very high. The first product coming from the alliance will be a 300cc motorcycle. Also, the Apache 250, most probably based on the Draken concept showcased at the Auto Expo, is to be launched in the months to come.
It should get interesting with each passing month with Bajaj chasing TVS and Honda running after the throat of Hero! Let us see what the market holds for these two manufacturers.