Triumph’s ₹2 Lakh bike update – the duo is continuously working on the first model but COVID is delaying things…
For the first time in 118 years, Brit bike maker Triumph has partnered with a company for a co-developed product. Triumph and Bajaj intend to develop affordable and efficient bikes ranging between 200cc to 700cc. And the range would start from as low as INR 2 Lac – and this is an officially announced figure!
However, this partnership will have to wait until FY23 to put its first product in the market thanks to COVID. Due to the pandemic air travel between the UK and India has been suspended. As a result, key figures from both the brands are not able to team up as required and contribute to the development of the motorcycles.
Executive Director of Bajaj – Rakesh Sharma quotes that the prototypes are ready and both the brand are in the product development phase. Materialization of the models and testing for technical accuracy will take time. COVID restrictions are only adding up more time to the plan.
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While earlier the aim was to launch the first bike(s) by 2022, however, it has been postponed to 2023 now.
This is an interesting collaboration which is expected to take the entry and mid-range motorcycle market in India by storm.
Triumph plays in the higher price band and its lineup starts from as INR 7 to 8 Lac in India. And such a brand bringing a Rs 2 Lakh bike is sure excitement!
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The British brand does have a great fan base in the country. The partnership between Bajaj and Triumph will aim to heavily localize the products thus keeping the costs under check – a similar venture as KTM.
The end products from the Indo-Brit duo are likely to compete with the likes of Royal Enfield, Jawa, and other such retro-classic brand makers.
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The collab between the two major automakers will probably develop one engine upon which multiple motorcycles with different nomenclatures could be derived.
One similar example can be the BMW-TVS partnership that offers the same 310cc engine to be used on the Apache RR 310 from TVS and G310 R and G310 GS from BMW.
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The Indian market, that is sprawling with motorbike enthusiasts of all ages, will get more options within the mid-range bike segment off this Triumph-Bajaj collab.
Source: Moneycontrol
