It appears home test rides, buying and servicing may become the new norm in this era where people may not like to go to dealerships…
Every maker has done his homework during the COVID-led lockdown holidays! Almost all of them are coming out with innovative ideas to ensure business continuity in this completely new era of fear and uncertainty.
Suzuki has introduced ‘Suzuki at your doorstep‘ program which, as its name suggests, is a convenience offering for all the customers. People considering buying a motorcycle or scooter can opt for test rides of Suzuki’s products from their homes. Suzuki has promised that the test ride vehicles will be properly sanitized before being given to interested customers.
If a customer likes the vehicle, he or she can even buy without having to visit the dealership. All the existing customers can also get after sales service at the click of a button. Customers will have the option of paying the booking amount as well as the complete ex-showroom price online. In addition, the program will also offer easy financing options for online buyers.
Suzuki India’s Managing Director, Koichiro Hirao, said
We are pleased to introduce ‘Suzuki at your doorstep’ program that enables customers to purchase their desired two-wheeler as per their convenience through their mobile phones and laptops. The online booking, doorstep delivery and service of Suzuki vehicles has been introduced keeping the safety and wellbeing of our customers and employees at the core of the initiative. With our online sales solution, we look forward to bring in positivity in two-wheeler segment and the overall industry post Covid-19.
This will be immensely helpful for people who do not wish to visit dealerships or service centers during these COVID times.