For the past few years, Royal Enfield has shown some phenomenal growth. Not only have they scaled new heights in terms of sales, but have also managed to build a very strong brand loyalty. In fact, Royal Enfield loyalists swear by it. They marked a 34.2 percent growth in terms of sales in the first half of this fiscal!
The numbers in the first half of this financial year stood at 3,14,424 units. In comparison, the numbers for fiscal 2015-16 were 2,34,224 units. This year they also launched their all-new motorcycle, the Himalayan. Despite catering to a niche Adventure oriented segment of the market, the bike has been racking decent figures.
The Eicher Group, which is the parent company of Royal Enfield, also continues to shower its love on the brand. They had earlier announced an investment of Rs 600 crores in the brand this fiscal. Sales this year have been expected to grow further and to do that manufacturing is to be expanded to 6.75 lakh units.
Their third plant at Vallam Vadagal, Tamil Nadu, will begin commercial production in the second quarter of the next fiscal. Their numbers will surely be further boosted by this new plant. The Leicestershire R&D facility is in the advanced stages of development and will be operational by the March 2017.
Royal Enfield is also set to begin work on another technical centre, this time in Chennai. This one will be operational by March 2018. In terms of products, there have been rumours of updates coming to the existing product line-up. The most talked about product is the twin-cylinder bike which is expected to be launched at the end of this fiscal.
Mo’Powa to Royal Enfield!