Royal Enfield as a brand, its fans and buyers are a different creed. You may love them or absolutely hate them but you do have to give them this that they are the world’s oldest motorcycle brand which is still in production. The word is that they have finally overtaken Harley Davidson which comes next when you outgrow RE’s thumpers!
The cannon folks have been undergoing through a resurrection phase for the past few years, with sales getting better in India as well as in its international markets. As per a report in Economic Times, India’s Royal Enfield, owned by Eicher Motors has overtaken the Milwaukee based Harley Davidson in terms of global sales. The Chennai based manufacturer sold 3,02,591 units in 2014 while the US based brand sold 2,67,999 units.
Yes, you may say Royal Enfields cost a fraction of Harley Davidsons but you must also consider that Harley is a world renowned brand and is present in a lot more countries.
Things began to change for Royal Enfield when they started thinking modern and more upmarket! Ditching the prone-to-breakdown iron cast engines, Royal Enfield took baby steps to modernity with new unit construction engines. The purist did raise some objection but the company managed to sail through the storm and also come out with flying colours with the support of new models like the Classic, Thunderbird and Continental GT and at the moment is literally on a carnage!
Harley Davidson has been doing well but has seen a marginal growth of around 20,000 units in the last two years. Royal Enfield in the same time has added nearly 1.90 lakh units to its tally. Looks like the good days for the Indian manufacturer have only begun.