Classic 350 new colors also come with alloy wheels as well as tubeless tyres. The new shades target the younger buyer set…
Royal Enfield is on its toes after the heated competition and the relative drop in interest in its motorcycles. It has been trying to do a lot – right from introducing new motorcycles, to expanding its dealership network to launching variants of existing models.
In a latest development, the Chennai based motorcycle brand has officially launched the largest selling mid-capacity motorcycle – Classic 350, in two new shades of Orange Ember and Metallo Silver. One look at the color theme and we can say that it has been developed to attract the younger buyers.
The company admits that these shades have been conceptualized in brighter hues to imbibe youthful and fresh experience. It hopes that these colors will be preferred by new age riders. The new Classic 350 also gets alloy wheels and tubeless tyres.
Royal Enfield has priced the new shades at Rs 1,83,164 ex-showroom in Delhi and Chennai and they will be available across the company’s dealership network starting from tomorrow.
Additionally, after the 650 Twins and the Meteor 350, RE’s Make it Yours (MiY) initiative has also gone to the Classic 350. Buyers can now customize their Classics at the website, App as well as the dealerships.
Classic 350 is based on the J2 platform which is the company’s model name of the 1950’s war time motorcycle. It sports the classic British styling and has been immensely successful in India.