Royal Enfield apparels for women is a niche where not many are present and who better than the leader of this genre to offer dedicated clothing for female riders…
Royal Enfield is trying to extract as much business as possible in this new COVID-19 era. Apart from motorcycles, it is also trying to create new avenues which may become profitable in the times to come. In this pursuit, the company has officially announced the launch of new apparel range dedicated towards women.
The clothing wear comprises apparels as well as riding gear range for our market. Women can chose from a variety of riding jackets, tees, trousers, gloves, shirts and jeans. The list also includes helmets styled for the fairer sex. The company says that this stuff has been designed keeping the preferences and riding habits of its female customers.
The pricing range starts from ₹700 for tees and goes all the way uptill ₹14,000 for the top of the line jackets.
On this occasion, company’s Apparel business head Mr Puneet Sood said,
Royal Enfield has a longstanding commitment of providing a ‘pure motorcycling’ experience to everyone in love with the motorcycling way of life; and this goes beyond the legendary motorcycles and encompasses our range of apparel and riding gear too. Therefore it was a natural step for us to create a collection of clothing for women, inspired by this motorcycling way of life, designed to be aspirational yet accessible, to support them in their pursuits of exploration. Our Protective and Lifestyle Apparel stand for Safety, Comfort and Style, something that we have incorporated in this range as well. We are happy to launch our range of women’s riding gear and apparel and aim at enhancing the motorcycling experience for women riders
The clothing wear is available at the official store for everyone. People who want to get the touch and feel of the apparels, they can visit company’s stores in Delhi, Kolkata, Bangalore and Ahmedabad.