It is good time to talk about RE 650 sales numbers considering that we are many months over their first dispatches. June’s figures updated.
Royal Enfield did default on the launch timelines of its 650 twins but considering that they have remained relatively issue-free, we are sure not many would mind that delay. We have tested the Interceptor few weeks back and understand that Royal Enfield has put in its heart and soul in its biggest current production motorcycle.
These 2.50 Lakh costing motorcycles are doing very good business for the brand. Here are some numbers..
RE 650 Sales
|RE 650 Twins||2014||2427||1751||6192|
Add to this RE’s last fiscal’s wholesales of 5168 units (they started dispatches of the 650s late in the last financial year) and we have some pretty looking numbers.
For reference, Dominar was the closest rival with 5278 unit sales (in this fiscal till June) and all others including KTM 390s, CBR 250R, Ninja 300, Apache 310 were nowhere remotely close.
In fact, such is the craze for the 650s that they outsold some of their siblings like Bullet 500, Classic 500, Thunderbird 500 and even the Himalayan for all the three months, despite being the costliest in the lineup.
We are not sure if this is the initial craze for these motorcycles but considering what is on offer, we believe that the settled numbers should not go down drastically and we expect the 650s to continue outdoing most of the motorcycles we have mentioned in this story, some of them comprehensively!
It is equally remarkable that it required only a bigger engine for a cafe racer to start doing business! It must be noted that these 650s are the most affordable twin cylinder motorcycles in India and bikes which follow (Ninja 300, R3 etc) are lower in displacement.