Just a few days after they introduced their first full faired RS200, Bajaj surprised the country with the pricing of 200AS, which was launched today at an event along with AS150! Interestingly both the 200 NS and AS 200 are priced precariously close to each other with a negligible difference of just 3 rupees on their ex-showroom, Delhi prices. Considering that AS200 gets a little more kit like half fairing, projector headlamp etc, a lot of our readers wanted to understand if there will be any changes to Pulsar 200NS’ pricing.
At the launch venue we managed to speak to Mr Sumeet Narang, Vice President, Marketing about the placement of the product, here’s what he had to say:
“These are of two different formats, one being of the naked format and the other being the Adventure half faired format. Rather than offering them as good, better, best offerings, we are offering two options to consumers to pick up.”
Both the bikes are powered by the same 199.5 cc liquid cooled, triple spark engine which produces 23.5 PS of maximum power of 9,500 rpm and a peak torque output of 18.3 Nm. The dimensions are slightly different and the kerb weight of the Pulsar AS 200, at 153 kg is 8 kilos heavier.
He further added
“Different sort of people go for naked bike, they would go for a naked bike even if a fully faired bike was available at the same price. Some people want a slightly beefier machine. It is not something like two different products where people would graduate from one to another, but they are two totally different segments.”
After reading this, we are further impressed by what went through Bajaj’s top officials when they were deciding the prices. The idea is simple – if the product is significantly different/better only then it deserves a price difference (like RS) but if it is ideally the same product with a snap on of, say a fairing, let us offer it at compelling prices to the customers!
So, you end up buying either the NS or AS, you will ultimately remain in Bajaj’s stables!
