Norton Solihull facility has a working area of 7000 sq meters and it can now produce upto 8000 units a year…
A year or so back, the iconic Norton brand was bankrupt and fighting for survival. That is when the whole world got a very pleasant news that it has been taken over by Indian 2-wheeler behemoth TVS Motor. Time and again, TVS has shared that it has very big plans with this legendary brand. And the first step has been taken.
It was imperative for the company to move to a bigger factory as the older arrangement at Donington Hall was small and did not comply with health rules, informs John Russell, who has been appointed as the company’s new interim CEO.
The company, which is 110 people strong now, has moved about 60 kilometers away to a new plant in Solihull which is situated on the outskirts of Birmingham. This place has about 7000 sq meters of work space which can further be extended when needed.
New production tools, better manpower and bigger plant will now allow Norton to build the brand, work on order backlogs and get Norton back on track. The facility can produce upto 8000 motorcycles per year.
Apart from focus on mid capacity motorcycles (and taking them to more markets), Norton intends to return to racing in some capacity. It has a rich history at events like Isle of Man TT. It intends to take the learnings of racing to its road bikes and vice versa.