Any new Mojo launch planned? Where are the promised four Mojos? As a result of the neglect, Mojo has fallen to its worst ever sales…!
Back in 2016, Mahindra officially conducted a press meet to announce their shift of focus from mainstream commuter motorcycles to the premium ones. They went onto officially announce that they would launch FOUR new Mojos within a timeframe of two years (more details).
They even elaborated that they had intentions to develop adventure, street and cruiser models on Mojo’s platform, and then the Mojo ABS has already been spotted so many times. We also have Mojo-exclusive dealerships in few cities of India.
Fast forward to January 2019 and we are yet to see a SINGLE NEW motorcycle based on Mojo. They have already overshot the announced launch timeframe without any update on the sub brand.
Because of this neglect, Mojo’s sales have fallen to single digit (5) units in the month of November, its worst ever performance. Even for the few months preceding Nov, Mojo has not been able to cross 50 units across the country.
Why is it disappointing is because – as a product we really like Mojo. It has a brilliant engine, quite a thrusty mid-range pull and nice cruising capabilities. But it seems Mahindra has lost trust in their own brand and hence they are working on similar platform machines but under different brands like Jawa and Peugeot.
New Mojo Launch?
Will Mahindra launch the promised four Mojos, what is the update on them, what will happen to Mojo post March 2019 deadline of ABS etc – these are the questions which remain unanswered at this point of time!
But we can surely tell you this – Mojo will NOT be dead! We have heard about background activities and it appears that the ploy this time is to lend a comprehensive makeover to the overall brand instead of announcing half-baked strategies…