Mahindra’s New Centuro Finds Many Takers; Registers 10,158 Units in First Month of Launch

In a statement released by Mahindra Two wheelers, the company informs us that they have sold 14,612 units during the month of July 2013, an impressive 46% growth over the same period the last year, the new launch Centuro being the prime force behind the push in sales with total sales of 10,158 units within the very first month of its market launch.


Ecstatic at the monthly sales figures, Viren Popli, Executive Vice President said,

July has been a significant month for Mahindra Two Wheelers, particularly with the launch of the All New Centuro. We are truly delighted with the excellent response this new product has received in such a short period of time and would like to express our heartfelt thanks to our customers for their confidence. We have worked hard to develop the innovative Centuro using deep consumer insights to meet their evolving needs. This response reaffirms Mahindra Two Wheeler’s strategy of creating truly differentiated products which target unmet consumer needs.”

The all new Centuro is loaded with innovative, industry-first features such as Anti-theft alarm with engine immobiliser, encrypted Remote Flip Key, Find Me and Guide Lamps, A digital dash board with a Distance–to-Empty (DTE) indicator, Service Reminder and Economy Mode indicator and a MCi-5 (Micro Chip ignited-5 curve) engine which delivers 8.5 BHP @ 7500 RPM, 8.5 Nm of peak torque @ 5500 rpm and a very impressive mileage of 85.4 kmpl. (ARAI).

Throw in a Maitenance-Free Battery and a company-provided, astonishing 5-year warranty all at a very attractive price tag of just Rs. 45,000 (ex showroom New Delhi) and it becomes quite easy to understand why the Centuro represents Mahindra Two Wheelers’ commitment to emerge as a serious player in the Indian two wheeler market.

Mahindra Two Wheelers has established some serious intention to take the Indian Motorcycling scene by storm with the company’s ultimate goal being to offer a range of mobility solutions that meet the diverse needs of all types of Indian two wheeler buyers. They have as many as 10 new product launches scheduled in the coming 2 years in India.

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