Mahindra, BMW or Volkswagen may buy Ducati

According Financial Times news Ducati owners are considering the possibility of entire stake sell. Investindustrial, the Italian private equity group wants to sell its entire stake in Ducati Motor Holding S.p.A for the price of €1bn (Rs. 6,500 crores approximately). Investindustrial will make three times profit on initial investment if the deal goes through.  According to news, people familiar with situation told that possible buyers list may include India’s Mahindra, Volkswagen and BMW.

Earlier Investindustrial group decided to go for public offering and it was in talk with Deutsche Bank and Goldman Sachs for public listing in Hong Kong. However, it seems that the group is more interested in selling the stake to a single group is more likely. Shares of Ducati Motor Holding S.p.A were delisted in December 2008 from Milan stock exchange when Investindustrial bought the entire stake.

According to Andrea Bonomi, Investindustrial Chairman, “Ducati is now a perfect company but the further growth it requires needs the support of a world-class industrial partner. This year, we will work towards that partner.”

Ducati is a global premium motorcycle brand and it owns by celebrity such as Prince William, Tom Cruise and Brad Pitt. Ducati has up its market share in global premium motorcycle to 10.7% from 8.5% in 2010. It currently sells about 40,000 motorcycles worldwide. With more than € 2.2 billion of combined assets under management, Investindustrial is one of Europe’s leading investment groups focused on taking control positions in Southern European medium size companies that are leaders in their fields.

– Mahavir Kothari