Jawa sales in India have reached the first major milestone of 50k sales, however, the company is confident of achieving the next one in less time…
While the Jawa brand was resurrected back in 2018, the company claims that the milestone has been crossed in 12 months of full operations.
It was back in 2016 that Mahindra acquired a start-up named Classic Legends which owned the rights for the brand name of Jawa, Yezdi, etc. It was officially debuted in 2018. Now, the company has announced that it has crossed the 50,000 units sales milestone.
While it took almost two years for the company to achieve the feat, Classic Legends claims that it has done so in 12 months of full operations, considering COVID-19 related slowdowns (Jawa had started the deliveries of its motorcycles only in April 2019).
When the brand was launched, the company has aimed to sell around 90,000 units annually, implying around 7,500 units monthly. While this could not be achieved, Jawa believes that it will register the next 50,000 units in less than one year. It aims to do so by expanding its production capacity and dealership footprint.
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Currently, Jawa sells three motorcycles, named Jawa, Jawa Forty-Two, and Jawa Perak. The company recently announced that it sold over 2,000 Peraks in around 20 days last month. Read more about it here. With this, the Perak has probably become the best-selling motorcycle in the Jawa portfolio in the recent times.
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Apart from that, Classic Legends has also begun exporting Jawa motorcycles to other markets, including Europe and Nepal. It will be interesting to see how the company performs in the days to come in the wake of the heated competition with the arrival of the new Honda CB350 and Royal Enfield Meteor 350.
-Moin Ahmed
