Hero Honda: Hero Honda total sales grew merely by 2.28% in august 2010 compare to august 2009 due to very high base effect. Total sales stood at 4,24,617 units in August 2010 compared to 4,15,137 units in August 2009. Pleasure has contributed more than 27,000 units.
This is the fourth consecutive month where company has recorded more than four lakhs dispatch. According to company officials the growth will maintain this trajectory in the coming months. The company also said that sales may grow at lower pace in second half of the year due to higher interest rates. Notably the company has installed capacity of 5.6 million units per annum with 3 manufacturing plants and it has goal of selling 5 million units in current fiscal up 8.7% from last year. The company is also looking for setting up 4th manufacturing plant.
Bajaj Auto: Bajaj Auto total sales grew by 54.58% in august 2010 compare to August 2009. Total sales for August 2010 stood at 3,29,364 units(Highest ever monthly sale) compared to 2,13,072 units in the August 2009. Motorcycles sales stood at 2,89,176 units in August 2010 up 56.50% compared to 1,82,441 units in August 2009. Domestic sales stood at 2,30,786 units up 67.35% compared to 1,37,908 units in August 2009. Exports stood at 98,578 units up 31.15% compared to 75,164 units in August 2009.
The Company has attributed this growth to its pulsar and discover brands. Sales of pulsar brand stood close to 83,000 units and discover brand stood at 1.27 lakhs units. The company also said that production constraints limited the sale. The company hopes to cross sale of 3 lakhs units of motorcycle in September 2010. The company has a goal of selling 4 million units in current fiscal. It is also working out possibilities for Tri-alliance with KTM and Kawasaki to share technology and production platform. A final decision on this alliance is expected to be taken by end of current year.
TVS Motors: TVS Motors total sales grew by 33.51% in august 2010 compare to August 2009. Total sales for August 2010 stood at 1,70,735 units (Highest ever monthly sale) compared to 1,27,875 units in the August 2009. Motorcycles sales stood at 66,574 units in August 2010 up 30.21% compared to 51,127 units in August 2009. Scooters sales stood at 40,913 units up 43.14% in August 2010 compare to 28,582 units in August 2009. Domestic sales stood at 1,48,081 units up 28.66% compared to 1,15,095 units in August 2009. Exports stood at 19,028 units up 61.98% compared to 11,747 units in August 2009. TVS recent launches Jive and Wego have received good response from market. The company aims to sell over 2 million units in this fiscal. The company is also looking to expand its installed capacity to 2.8 million units.
HMSI: HMSI total sales grew by 37.63% in august 2010 compare to August 2009. Total sales for August 2010 stood at 1,32,330 units compared to 96,149 units in the August 2009. Motorcycles sales stood at 56,659 units in August 2010 up 52.69% compared to 37,108 units in August 2009. Scooters sales stood at 75,671 units in August 2010 up 28.17% compared to 28,582 units in August 2009. The company is engaged in setting up its second manufacturing plant at Alwar in Rajashtan which will have installed capacity of 6 lakhs units per annum. The company is also planning to launch low cost bike which will be priced lower than the price of CB Twister.
Yamaha: Yamaha Motor total sales grew by 29.76% in August 2010 compared to August 2009. Total sales for August 2010 stood at 30,450 units compared to 23,466 units. Domestic sales for August 2010 stood at 22,672 units up 16.22% compared to 19,508 units in August 2009. Exports stood at 7,778 units up 96.51% compared to August 2009. The company is optimistic that its recent launches such as of SZ, SZ-X and YBR 125, will contribute to its growing sales numbers.
Suzuki Motorcycle: Suzuki Motorcycle India sales grew by 50.78% in August 2010 compared to August 2009. The company has sold 19,314 units in August 2010 compared to 12,809 units in August 2009. The company attributed its growth to the good response from its motorcycle GS150R and scooter Access125.
Mahindra Two Wheelers: Mahindra Two Wheelers sales grew by massive 278.65% in August 2010. The company had sold 15,165 units of scooters in August 2010 compared to 4,005 units in August 2009. Mahindra Two wheeler is overwhelmed by customer response and the trust people have shown in Mahindra brand. Just couple of months ago the company has crossed landmark of 1,00,000 units. The company has signed superstar Aamir Khan as the brand ambassador of their new set of two-wheelers, which are yet to be launched in the market
– Mahavir Kothari
