Hero MotoCorp India’s no. 1 two wheeler company has posted growth of 10.89% in the month of February 2012 compared to February 2011. The company has sold 5,23,465 units of two wheeler in the month of February 2012 compared to 4,72,055 units of two wheeler sold in the month of February 2011. On the month on month basis the sale is up by 0.61%. The company has sold 5,20,272 units in the month of January 2012. Hero Motocorp has sold 57,06,905 units during April 2011 to February 2012 period up 16.79% compared to 48,86,592 units sold in the same period last year.
Mr. Anil Dua, Senior Vice-President (Marketing & Sales), Hero MotoCorp said, “Our multi-pronged initiatives continue to yield results. We have been consistently clocking over five lakh units in sales. And our performance in the first two months – January and February – has maintained that trend in both dispatch and retail sales. Our ‘Billion Voices’ campaign, focusing on customer-generated content, has evoked huge interest, with our fans uploading their videos from all across the country.
“Our two recent launches under the new ‘Hero’ brand name have stuck the right chord with the customers. The 150cc on-road off-road bike ‘Impulse’ is steadily adding to our volumes. Meanwhile, we have also launched ‘Maestro’ – our new scooter targeted at young males. Our current scooter Pleasure – specifically targeted at women customers – has helped expand the scooter market, and is already clocking over 38,000 units on an average every month. Now with the launch of ‘Maestro’, we are confident of further increasing our presence in the gearless scooter market,” Mr. Dua added.
The first eleven months sales figure suggests that the company will over achieve its 6 million units target. The company has recently tied up Eric Buell Racing and also intends to buy minority stake in company. It is also in race of buying Ducati. The company is also looking for establishing fourth plant which will become operational by second half of financial year 2012-13. Beside this the company is looking to expand its present capacity of 6.15 million units to 7.0 million units.
Bajaj Auto
Country’s second largest two wheeler maker, Bajaj Auto has reported growth of 5.34 % in the month of February 2012. The company has sold 3,01,961 units of motorcycle in the month of February 2012 compared to 2,86,657 units in the month of February 2011. The company exported 1,22,727 units in the month of February 2012 up by 19.81% compared to 1,02,433 units in the month of February 2011.
On the month on month basis sales is up by 2.56%. The company sold 2,94,432 units in the month of January 2012. The company’s total sales stood at 3,43,777 units in the month of February 2012 up 5.17% compared to 3,26,874 units in the month of February 2011. The company has sold 35,33,557 units of motorcycle during the period of April 2011 to February 2012 up 13.52% compared to 31,12,651 units sold in the same period last year.
The February month sales figure suggested that the company has flat sales for domestic market this month also. There is also concern that the company will not achieve its 4.6 million unit target which was revised to 4.5 million units and now further revised to 4.4 million units. However, the company is very hopeful for the financial year 2012-13 since it is going to launch new promising product in next fiscal. One is next generation Pulsar200 NS and another is a commuter motorcycle.
TVS Motors
TVS Motors has posted de growth of 2.43% in the month of February 2012. The company has sold 1,68,996 units in the month of February 2012 compared to 1,73,200 units sold in the month of February 2011. Total sales stood at 1,72,061 units in the month of February 2012 down by 3.02% compared to 1,77,412 units sold in the same period last year. On the month on basis the company has reported sales decline of 1.24%. The company has sold 1,71,112 units of two wheeler in the month of January 2012. Cumulative two wheelers sales for the period of April 2011 to February 2012 stood at 19,78,101 units of two wheelers up by 8.69% compared to 18,20,027 units of two wheeler sold in the same period last year.
Domestic sales stood at 1,52,796 units in the month of February 2012 up by 0.84% compared to 1,51,526 units sold in the month of February 2011. Export stood at 17,960 units in the month of February 2012 down by 25.28% compared to 24,036 units sold in February 2011. The company sold 36,693 units of scooter in the month of February 2012 down by 9.03% compared to 40,335 units of scooter sold in the month of February 2011. Motorcycle sales stood at 63,019 units in the month of February 2012 down by 11.81% compared to 71,462 units sold in the month of February 2011. Moped sales stood at 69,284 units in the month of February 2012.
TVS Motors motorcycle sale is stagnating now. The company is pushing well on moped front. The company is also bullish on export front and exploring new opportunities to expand its export market. However, past two months has reported dip in export sales. The company has set goal of selling 2.4 million units in this financial year which it will miss considering only 1 months left to achieve the same.
HMSI
India’s largest scooter manufacturing company Honda Motorcycle & Scooter India Ltd reported growth of 41.30% in the month of February 2012. The company reported sales of 2,06,043 units in the month of February 2012 compared to 1,45,819 units in the February 2011. On month on month basis the company’s sales is up by 8.81%. The company sold 1,89,353 units in the month of January 2012.
Motorcycle sales stood at 83,061 units in the month of February 2012 up by 26.06% compared to February 2011 where it sold 65,890 units. The company reported 53.86% jump in sales of Scooter. The company sold 1,22,982 units of scooter in the month of February 2012 compared to 79,929 units in the month of February 2011. The company sold 18,87,564 units during the period April 2011 to February 2012 up by 25.05 % compared to 15,09,446 units sold during the same period last year.
HMSI is now at number three position for consecutive fourth month which suggest that it will now begin to chase number two position. Scooter number for HMSI has grown at the rate of 40-70% from couple of months which suggests continuous capacity expansion. The higher growth rate is also attributed to continuous strong performance in scooter segment. Cumulative sales has achieved landmark figure of 9 million in the month of January. The company has started building its third plant in Narsapur Industrial area, 52 Km away from Banglore, Karnatak to expand it’s capacity to 4 million units by mid 2013. The company launched new Honda CBR250R which it showcased at Auto Expo Delhi.
Yamaha India
Yamaha India has reported sales growth of 23.03% in the month of February 2012 compared to February 2011 on the back of strong demand in export market. Total sales stood at 40,655 units in the month of February 2012 compared to 33,046 units last year in the same period. The company reported month on month basis sales jump of 1.79%. The company sold 39,940 units in the January 2012. Domestic sales stood at 27,050 units up by 15.68% compared to 22,384 units in the month of February 2012. Export stood at 13,605 units in the month of February 2012 up by 40.81% compared to 9,662 units in the month of February 2011. The company sold 4,43,005 units during April 2011 to February 2012 period up by 31.72% compared to 3,36,332 units during the same period last year.
Speaking on the results, Mr. Roy Kurian, National Business Head, India Yamaha Motor Pvt. Ltd., said, “We are very pleased with the sales growth that we’ve witnessed in the past month on account of our strong product portfolio and high customer confidence in us. Our accolade models such as the YZF-R15, FZ series and SZ series have been very well accepted. We are also planning to implement our Best 3S (Sales, Service & Spares) set up in tier-2 & tier-3 cities and increase sub-dealers in the rural areas as well to further boost our sales.”
The company has recently launched version 2.0 of its flagship motorcycle YZF-R15. The company is aiming to sell 5,00,000 units in this financial year with 3,50,000 units of domestic sales and 1,50,000 units of export. The company is also planning to launch scooter in this year. The company is also expanding its capacity to 10 lakh units in anticipation of better demand in upcoming years. The company also unveiled its scooter concept Ray at Auto Expo 2012.
Suzuki Motorcycles
Suzuki Motorcycle India reported growth of 29.85% in the month of February 2012 compared to February 2011. The company’s total sales stood at 37,336 units in the month of February 2012 compared to 28,754 units in the month of February 2011. The company reported growth of 6.37% compared to the month of January 2012. The company sold 35,099 units in the month of January 2012. The company sold 3,05,735 units during the period of April 2011 to February 2012 compared to 2,54,795 units sold during April 2010 to February 2011.
Commenting on the sales growth, SMIPL Vice-President (Sales and Marketing) Atul Gupta said, “We have received a good response from the market for all our products, including the newly launched Swish 125. The growing customer satisfaction has led to positive word-of-mouth in the market.”
As far as a domestic sale is concern Suzuki and Yamaha are fighting for 5th and 6th position. Suzuki Motorcycle has grabbed fifth position as far as domestic sale is concern. Suzuki Motorcycle is benefitting from the growth of scooters. It is to be seen when Yamaha will start selling scooter and Suzuki will start exporting.
Mahindra Two wheelers
Two wheeler company Mahindra two wheeler reported de growth of 34.12% in the month of February 2012 compared to February 2011. Total sales stood at 8,355 units in the month of February 2012 compared to 12,682 units in the month of February 2011. Month on Month basis the company’s sales is up by 19.63%. The company sold 6,984 units last month. During the April to February 2012 period the company reported sales of 1,24,757 units down by 17.47% compared to sales of 1,51,164 units in the same month last year.
We are very excited about the enthusiastic initial response that the Duro DZ has been receiving since its national launch last month. Consequently, we are now ramping up supply to meet the increasing demand for Duro DZ. With an amazing range of superior features, and a very attractive launch price, the new Duro DZ is sure to be an instant hit. The launch is supported by an interesting new marketing campaign with actor Kareena Kapoor.” said Mr. Viren Popli, Senior V.P. Strategy and Market Development, Mahindra Two Wheelers.
The cumulative sales for the company have crossed a landmark figure of three lakh units, with both the Rodeo and Duro scooter brands having a franchise of more than one lakh consumers across the country. The company has reported massive de growth this month also in spite of dealer base expansion and promotional activities. This HMSI is clear indication that customers are moving from brand Mahindra. Moreover market leader has increased Activa production which is also taking some unit sales of Mahindra two wheelers. Going forward we will not see good growth figure if situation remains like this. The company is now looking to re launch its motorcycle Stallio for volume growth.
Royal Enfield : Please refer to Royal Enfield reports 42% growth in 2011 post for Royal Enfiled sales peformance.
Summary
The Indian two wheeler industry’s growth finally started showing slow down in the second consecutive month after sluggish January sales. The February 2012 month has seen sales of more than 1.29 million units up by 11.68% compared to 1.15 million units sold in February 2011. The period April 2011 to February 2012 has witnessed growth of 15.80% over the same period last year. More than 14.0 million units of two wheelers sold during the period of April 2011 to February 2012 compared to 12.10 million units in the same period last year.
Hero Moto Corp the market leader is continuously posting double digit growth with robust sales each month. It has done 5.70 million units sales in the current financial year. Bajaj Auto the second largest manufacturer of two wheelers has sold over 3.53 million units in the current financial year.
TVS Motors has sold more than 1.98 million units whereas HMSI sales stood at 1.89 million units during April 2011 to February 2012 period. Yamaha India, Suzuki Motorcycle and Mahindra two wheelers sold 0.44 million, 0.31 million and 0.12 million units respectively during the period of April 2011 to February 2012. It seems that the industry may grow at double digit but the growth rate will be around 10-12% for the rest of the financial year.
– Mahavir Kothari
Note: Suzuki Motorcycle year till date figures are approximate.
Source: There is no specific source. The above data is collected from various sources like company press release, websites and newspapers.
