The Indian economy is growing at an exponential rate and that has increased the growing aspirational values of the masses. An ever growing spending power of the rising middle class has attracted manufacturers from all corners of the world to bring their products to our doorsteps. But in this rapidly globalizing economy have we really tested what our country has to offer? Custom built cars and motorcycles may appear as a niche market in our country right now but to make that an everyday commodity, a few likeminded enthusiasts have come together to organize the country’s first ever ‘India Hot Rod Fest’ (IHRF).
Scheduled to be held at the mecca of motorsports in our country, the Buddh International Circuit, the IHRF will be a two day gala event from July 25 to July 26, 2015. Apart from the expected display of custom build motorcycles and cars, the organisers are also planning to make the IHRF to be a special platform where people can actually buy these exotic products by means of an exclusive bidding programme. Yes, you won’t have to wait for months for the customiser to build the product. Rather you can simply bid for the model that catches your attention the most to own it that very day!
While a few niche customisers have been selling their products in India but the lack of a proper revenue model has made the small town wizards be on the other side of the wall. IHRF aims to be an event for such artists to showcase to the world India’s capability to bring the magic out of our day to day car or bike.
Curated by Mr Ashish Saxena and Tarun Jolly of Ibox Studios, IHRF will witness the presence of more than 50 of the country’s biggest car and bike modifiers display their talents. Amongst them will also be prominent names like Rajputana Customs, Modbike, R and G Customs, and Sarbloh Motors. Apart from all these they also have several interesting events like track rides, contests and experience zones where one can be face to face with the various artists and know about their day to day life.
We at BikeAdvice attended the date announcement event and are really excited about the what the final show has to offer.