Husqvarna sales for the first month are out. Bajaj, the official distributor of these motorcycles, will be very keen on how this Swedish brand fares here…
Last month in February, Bajaj officially launched Husqvarna brand in India with two motorcycles – Vitpilen 250 and Svartpilen 250. India is the first market to get these quarter liter motorcycles.
According to the official SIAM sales data for the month of February, Bajaj dispatched 163 Husqvarna motorcycles from its factory, opening the Swedish brand’s account in our domestic market. These numbers are lesser than 250 Duke’s 589 units and Dominar 400’s 297 units for the month.
March 2020 will be the first full month for the company’s wholesales and they may rise. Deliveries of the motorcycles – both Svartpilen and Vitpilen, have already commenced at few dealerships in India from earlier this month. The first motorcycle – a Svartpilen 250, was handed over to Tanmay Pawaskar at KTM Thane.
Husqvarnas will be sold through existing KTM dealerships which now also house Husqvarna’s branding. In the initial phase, these Pilens will be retailed through 100 dealerships and 45 major cities of India. In a few months from now, the company intends to take the reach to 275 cities and 400+ dealerships in the country. This will give the new premium brand a widespread reach and a potential to register impressive sales.
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At a price tag of 1.80 Lakh, the Husqvarnas sit right between the Dominar 250 (Rs 1.60 Lakh) which was launched very recently and the KTM 250 Duke (Rs 2 Lakh) which was also upgraded to BS6 few weeks back. Bajaj would be hooked to the initial response the Huskys get in the domestic market as a positive traction will encourage them to introduce the 400s as well as the Svartpilen 200.