While a few companies missed out the opportunity and a few were not present, Honda made full use of the glare and announced the beginning of a new era in India and an Indian specific brand identity. It was pretty evident that Honda would go bonkers after their split with the very successful partners Hero motors in the JV between them and the end results are for all of us to see.
This marked the company’s entry in the mass market segment with the launch of 110cc Dream Yuga and a direct rival to everyone present in this segment specially the maximum market shareholder Hero MotoCorp. Honda also unveiled 7 new products to mark the occasion big which covered all spectrums of two-wheeled automobiles.
On the occasion, Honda also introduced the Global Brand Slogan in India – ‘The Power of Dreams’. Indian specific identity for the company would be represented by the slogan ‘Sach Kardenge Sapne’. All this big hype clearly suggested Honda’s intentions and seriousness towards the Indian market.
Honda also put on display ‘Dream D’ as well as the RC212V motorcycles. It was evident that among the two wheelers it was Honda which stole the thunder from all the manufacturers here at the Auto Expo and they ensured everything makes a big mark in history.
At the occasion were present
- Mr. Tatsuhir Oyama, Chief Operating Officer, Motorcycle Operations and Driving & Safety Promotion.
- Mr. Keita Muramatsu, President and CEO, HMSI
- Mr Naresh Kumar Rattan, Vice President, Sales, Marketing, Planning and Corporate Affairs
I am pretty confident of Honda’s success here in India and I feel it would snatch the top position from Hero in a matter of few years. Do you echo the same thoughts?