The success of Royal Enfield has other manufacturers standing up and taking notice. The biggest interest point for everybody is that – without much technology, RE is selling tons of motorcycles and during demonetisation they were the only player who did not suffer as much as others.

Now after Bajaj (which launched the Dominar 400 right under the throat of RE’s Classic), arch-rival Honda is eyeing this segment. According to Livemint.com, they are working to build a mid-capacity motorcycle to rival Royal Enfield. Noriaka Abe, president and CEO of Asian Honda Motor Co Ltd announced the development and informed that they already have a team in place to create a concept based on this gameplan. The said team has people from Thailand and Japan who will work on the development of this model from India.

Noriaka Abe said,

“We (have) already allocated the people, some from Thailand and some from Japan to India to make a new concept mid-sized motorcycle in India,”

Mr Abe said that once and if they have the product, they can even export that to the home country Japan. He admits that the company already had the technology but they had other priorities (to compete with Hero and focus on commuters).

CB500 Four and CB1100 Pics used here only for representation.

There is no word on the cubic capacity or the type of the motorcycle but evidently we are talking about a mid-capacity 250 to 700 cc motorcycle which can skip on some of the latest technology, be retro but most importantly priced very aggressively.

Also Read: RE Himalayan: Serious Engine Issues & Other Severe Problems Reported

So, Royal Enfield get ready for the challenge – two of the most fiercest rivals are bracing up to snatch your share….

Next Read: Whopping Discounts of Upto 1 Lakh on Honda CBR 650F

Click To Expand

5 COMMENTS

  1. Honda can simply use their oldest design form and launch something with modern design spec and that will be it…or they can ,for fun,launch their old models…That’s enough to bite the bullet.

  2. RE Bullet is selling for 2 things:
    1. Classic retro looks
    2. Thud thud sound
    nothing else !
    Sadly Indian RE fans dont know what is meant by dynamics, control and reliability buy them to show-off

  3. Honda,Yamha et al have been there done that. IT’s a matter of launching probably their oldest motorcycles with some refinement and that’s enough to shred RE,which is ,to be honest,a piece of junk.

LEAVE A REPLY

Please enter your comment!
Please enter your name here