Setting up of new Honda BigWing dealerships in India is the company’s strategy to form a stronghold in the mid-capacity motorcycle segment…

Honda sells its motorcycles and scooters in India through two channels – the commuter motorcycles are retailed through conventional dealerships which are present across the country whereas its CKD/CBU motorcycles go to the premium BIGWING chain of showrooms.

While the BigWing was limited to big motorcycles that are imported either as completely knocked down units (CKDs) or as completely built units (CBUs) till now, the introduction of the locally produced H’Ness CB350 has meant that the company has realigned its criteria. BigWing will now sell all or most of the motorcycles that Honda will define as ‘premium‘.

According to the official website, Honda has around 26 BigWing dealers in the country at present. But since the company has introduced the most affordable motorcycle in its premium motorcycle range – the CB350, the demand is bound to rise. In fact, Y.S. Guleria, Director of Marketing & Sales in the company has already said that there is another ‘beautiful’ motorcycle lined up for launch (more details).

honda bigwing dealerships
BigWing was limited to CBU/CKDs till now. But with CB350 the strategy has changed….

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To ensure these relatively affordable and exciting motorcycles reach a wider audience, Honda has plans to expand its BigWing dealership showrooms to 50 by the end of this year. This may include some tier 1 and smaller tier 2 cities which are not a part of the chain yet.

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Honda is very serious with its target against Royal Enfield. This can be gauged by the fact that this is the first time the company has made a premium motorcycle in the country from ground-up – and that it is predominantly for our market! Hence a wider reach is necessary to latch on the demand that is created…

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