Well, to be honest, Activa is truly a legend that brought the scooter industry back and what a roller coaster ride it has been. It is hard to imagine that this humble scooter has completed 20 years in the market amid sheer dominance in sales. Activa’s sales are so big that there is actually no runners up in this race…
The company introduced its 20th anniversary edition recently, details and changes of which you can read here. In a latest, the company has released a new campaign which tries to showcase the trust and legacy that the scooter has garnered over all these years. Here is the campaign for you…
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The above campaign has been conceptualized by Dentsu One.
