Hero Motocorp’s Mexico market will be handled by a local distributor. It will launch motorcycles and scooters between 100-160cc segments…
Hero Motocorp is the largest manufacturer of two wheelers in the world in terms of volumes, but that is largely because of the vehicles it sells in its home market, India. The company has a very limited presence in the overseas markets, where rival Bajaj Auto is a dominant force.
However, the company has some serious global expansion plans, in line with which, it plans to enter the Mexican market. For this, Hero Motocorp has partnered with Grupo Salinas, which is a company founded by a Mexican entrepreneur – Ricardo Salinas.
In the first phase of operations, the company plans to introduce nine products in the North American country, across multiple segments, including work (100 cc), street (125 cc), premium (150, 160 cc), on road, and scooter segments. All these 2-wheelers will be designed and developed in Hero’s R&D centers in India and Germany.
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With this, the company will now have presence in Asia, Africa, South and North America, and the Middle East, though the sales it generates are still not very high. The company has eight manufacturing facilities – six in India, one in Bangladesh, and another in Columbia. Apart from that, it has a global R&D presence, with technology centers in India, Center of Innovation and Technology in Jaipur, and Hero Tech Center GmbH in Germany.
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While the company’s successful journey continues in India, with it rolling out its 100-millionth two-wheeler since its inception, Hero now plans to grow exponentially in export markets, as well.