Hero Establishes New ‘Phygital’ Dealership in Jaipur

Hero has not been able to set foot in scooters properly...

Hero MotoCorp, world’s largest manufacturer of motorcycles and scooters, have inaugurated their latest technologically-forward dealership – Surya Hero – in Jaipur, Rajasthan.

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Surya Hero Address

The dealership is located at – VKI Area, Road No. 8, Sikar Road, Jaipur, Rajasthan – 302001. 

Surya Hero Dealership, Jaipur

The Surya Hero dealership is spread over a massive area of over 30,000 sq.ft. and will act as a one-stop-shop for all the sales and customer service requirements in addition to providing the latest range of Hero-branded Merchandise and Accessories at the dealership.

The USP of the dealership is that it will offer a unique ‘Phygital’ experience – a combination of physical and 360-degree digital retail – to the customers. It is Hero MotoCorp’s next-generation facility under Hero 2.0 project which represents the next evolution of their retail network.

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Their showroom features an Experience Zone featuring Virtual Reality to bring to the customers the latest updates on Hero MotoCorp’s product range. On the showroom floor an interactive Virtual Product Presentation is displayed on a large screen along with Hero Product Configurator (HPC) which helps customers to evaluate and select their motorcycles and scooters as per their choice.

Commenting on the launch, Mr. Naveen Chauhan (Head of Sales & After Sales, Hero MotoCorp) said –

“We are delighted to launch one of our largest dealerships in India. Each element of this modern showroom embodies the characteristics of the Hero brand and creates a unique progressive experience’. 

He further adds –

“Hero 2.0 is a modern reflection of our desire to delight our customers in every aspect, right from the time a customer steps into the dealership. The ambience it offers is a perfect intersection of modern design, digitalization and an interactive urban setting. In contrast to a traditional automotive dealership, the newly launched outlet is an interactive and interesting space that engages the customers instantly.”