Ather’s market share in the e2w segment touched 16.3 percent, which is its highest-ever till date in the Indian market
Ather Energy has become the third brand after TVS and Bajaj to surpass the 3 lakh sales milestone in 2026. The company’s electric two-wheeler retail volumes have reached 3.01 lakh units between January 1 and November 6 while growing by 67 percent on a YoY basis. Ather’s market share in the e2w segment touched 16.3 percent, which is its highest-ever till date. The Bengaluru-based EV start-up had owned a market share of 16.1 percent in 2025 in the electric two-wheeler industry in the Indian market.
It is quite evident that Ather will end the CY 2026 with sales of around 3.50 lakh units. It is well ahead of Hero MotoCorp’s Vida which is ranked at the fouth position. The company registered its highest-ever monthly sales earlier this year in March with as many as 36,630 units. In the CY 2026, the brand posted sales of 30,000+ units six times with the most recent one coming in Oct 2026.
The company had recently launched the Konarc electric scooter in the Indian market. Rolled out in S and Z series with a total of six variants, Ather Konarc S is available with three battery pack options of 2.1 kWh, 2.7 kWh and 3.5 kWh while returning IDC range of 100 km, 125 km, and 161 km, respectively. There is also be a range-topping variant with 200 km IDC range but its details and pricing has not been announced yet.
However, the Konarc S 2.1 kWh, Konarc S 2.7 kWh and Konarc S 3.5 kWh have been priced at Rs 99,999, Rs 1.22 lakh, and Rs 1.45 lakh, respectively. All the prices are ex-showroom, Bengaluru. Initially, Konarc S 125 km and Konarc S 161 km variants are available for bookings as deliveries have already begun across key regions. The Konarc S 100 km variant deliveries were scheduled to commence from Q1 2027. However, it has now been pushed to Q4 2027 due to production related constraints.
Last but not the least, the range-topping Konarc S 200 km variant will be available to buyers from Q3 2027. Coming to the Konarc Z, it will only be available in two variants with 2.7 kWh and 3.5 kWh battery options with range of 125 km and 161 km, respectively, in the Indian market. The company has not announced the prices of both these variants yet. However, it has stated that Konarc Z 125 km and Konarc Z 161 km variants will be available in the market from Q2 2027 onwards.
Recently, 500 units of the Konarc electric scooter were delivered in a single day in Delhi. The handover ceremony witnessed customers along with their families and friends take delivery of the brand’s most affordable e-scooter till date in the Indian market. The company presently has 17 experience centres and 209 fast charging points in Delhi-NCR.
