Royal Enfield may have crossed Harley Davidson in terms of global annual sales but back in India their range topping café race, Continental GT, has been outsold by the American-Indian Street 750. Yes both of them have a very different price point and appeal to different categories of people. But if a typical Royal Enfield fan outgrows the Indian brand, the next door he knocks is the Americans! And we can only compare the best Royal Enfield yet, with the most basic Harley ever (500 is not in India!)!
Moving to figures, Royal Enfield sold 199 units of the Continental GT in March 2015 and in comparison, Harley Davidson sold 210 units of the Street 750. Their annual sales figures also tell the same tale. In the 12 months of the financial year of 2014-15, the Street 750 recorded total sales of 3,029 units while Royal Enfield’s flagship baby could move 2,799 units out of its showrooms.
These manufacturers will cross paths as Royal Enfield has set high targets of becoming the world’s best mid-size player and Harley, on a consolidation phase again, is exploring newer developing markets to sustain its dominance!
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In order to pursue their dream, Royal Enfield is working on a lot of…what they call as ‘surprises’ which includes motorcycles of different genres! But what could worry Harley is the twin-cylinder engine Royal Enfield is working on! It was snapped on test recently and will find application in their upcoming models which may actually clash with some Harleys!
