We recently tested the Ducati Diavel in India and were mighty impressed by what the supermodel has to offer to sports cruiser lovers. You can read the detailed and witty review here. In 2016, they also introduced motorcycles like xDiavel, Multistrada 1200 variants, 959 Panigale etc and as a result they have registered a milestone of 1000 motorcycle sales in India.
Ducati’s Performance in India
Here are the key pointers. All numbers for the year 2016 (and not FY 16-17)
- They registered a growth of 18 percent in 2016 as compared to 4.6 percent of the overall market.
- Their market share witnessed an increment to 7.7 percent from 6.4 percent earlier.
- Overall, Ducati delivered 580 motorcycles in 2016.
- Ducati has expanded to five dealerships in India in Bangalore, Pune and Ahmedabad. They plan to reach a total of ten dealerships in India this year.
- Diavel range accounted for 17 percent of total sales in 2016 and, along with the Monsters (19 percent of total sales), was the major driver.
Ducati’s Future Product Plans
In February this year, when they released the above quoted numbers, Ducati also officially announced that they will launch five new models in India in 2017. Back then it was not known what models will they be but Autocar, in its latest update, has revealed all of them… Followed by that is the price revelation by Bikewale.
Ducati’s Upcoming Launches
- Multistrada 950 – Rs 11.53 Lakh
- Scrambler Desert Sled – Rs 9.03 Lakh
- Monster 797 – Rs 7.82 Lakh
- Scrambler Cafe Racer – Rs 9.03 Lakh
- SuperSport – Rs 11.72 Lakh
- SuperSport S – Rs 13 Lakh
*all prices ex-showroom Delhi
As you can see, according to the claim by Bikewale, Ducati will also introduce Supersport S in India. Bookings, they say, will open soon, followed by deliveries sometime in June.
With these motorcycles, they will either make respective ranges more affordable or will expand the brands into a wider portfolio. All these motorcycles will continue to be brought to India via the CBU route from Thailand.
This decision comes on the backdrop of chief rival BMW entering India after announcing mouth-watering prices for a few models.