A legendary Italian name is not something which guarantees success in India. Ducati learnt it the hard way in its first outing here on our soil. In a renewed avatar, the wholly owned subsidiary of the Italian motorcycle manufacturer is taking things slow but has kept the pace steady. The company has opened its fifth dealership in India, this time in the biking capital of Pune.
Spread across an area of 4,500 square feet, Ducati Pune is located on Boat Club Road. Opened in partnership with Bavaria Motors, the outlet will also be backed by a service facility. Along with this, Ducati already has operational dealerships in Gurgaon, Delhi, Mumbai and Bangalore. They had also showcased the new Panigale 959 in India last month, deliveries of which will begin from July.
Here’s what Mr Ravi Avalur, Managing Director Ducati India, had to say on the occasion:
“Pune and its neighboring cities have some of the most passionate motorcyclists in the country and we are keen to bring to them a taste of the Authentic Italian Performance that Ducati offers. We believe our partnership with Bavaria Motors will help us deliver to the city a customer ownership experience that is consistent with our global standards.”
In 2016, Ducati plans to continue with its expansion plans in India and will open more touch points in major cities. The range in Pune starts at Rs 6.83 lakhs (ex-showroom).
At the EICMA, Ducati showcased the smallest Scrambler Sixty2 which, if and when, launched in India would be the most affordable motorcycle in the lineup. Few days back we took the Scrambler Icon for an on & off-road tarmac test and you can read our review here…