Bajaj lost a significant market share in the 100cc segment last year. As compared to 11.73 Lakh 100 ccs it sold in FY 2013-14, it was reduced to 8.34 Lakhs last financial year. To snatch back the market from Hero and immensely aggressive Honda, Bajaj introduced the Platina ES and CT100 earlier this year and it seems the dividends are already coming.
According to a latest advertisement, Bajaj has sold 1.5 Lakh CT100s in India within 100 days of its launch. That is an average of a little lesser than 50,000 motorcycles every month. Eric Vas also shared in a recent interview that they did not have the capacity to ship CT100 to more than 4 states.
April 2015 was the first month, when they were able to supply CT100 to all the markets in India. They are hopeful that they will be able to sell 60,000 CT100s every month once everything stabilizes. He also revealed that they are shipping over 20,000 Platina ES’ at the moment.
Bajaj relaunched the CT100 (after discontinuing it in 2006) in March. It is powered by the 99.27cc engine which produces 8.2 ps of power and 8.05 Nm of torque. Bajaj claims a rated fuel efficiency of a whooping 89.5 kmpl and the motorcycle costs Rs 35,034 ex-showroom in Delhi.
