Ather electric motorcycle launch plans have been put in the backburner because of COVID-19 led disruptions. Revolt remains the only one in the segment…
Among the tons of electric vehicle start-ups that have cropped up from nowhere, Ather is probably the most noteworthy. It has clearly been the pick of the crop considering the way it is carrying out its business in the country.
Backed by Hero MotoCorp, it was announced by the company in November last year that it has plans to widen its lineup with newer products – which will also include an electric motorcycle. The product was said to be 3-4 years away but its development was probably scheduled to start this year (in 2020).
However, in a latest update Tarun Mehta, co-founder, Ather Energy said that due to COVID-19 it has pushed their motorcycle plans. Instead, the company is now trying to focus on its existing (and under development) projects. He elaborated…
So, from engineering, design, industrial design, operations, supply chain everyone is assigned to essentially focus on the products we have and new product development has been pushed off for this year, including the motorbike.
That is a big respite for Revolt Motors which is the lone prominent maker of electric motorcycles in the country at this point of time. This will give Revolt more time to consolidated its presence in the market and be a stronger entity when direct rivals arrive.
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Even big manufacturers like Bajaj and TVS have ventured in the electric vehicle space with scooters and we do not think they are very interested in the e-motorcycle segment as of now.
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We have other start-ups like Ultraviolette, Tork etc which are developing electric motorcycles but they also appear to be not very immediate threats to Revolt.
Source – MoneyControl
