2-Wheeler Sales premium makers reveal a minor divergence from what we noticed for the mainstream manufacturers.
Last year has been terrible for the complete auto industry. We have shared the full year’s sales numbers of all the mainstream 2-wheeler manufacturers here. With the exception of Suzuki, each and every maker has reported major drop in sales. How are things with respect to the premium makers? Does the economy decline impact them as well? Let us take a look in this quick story.
We have a lot of premium motorcycle manufacturers in India like Ducati, Benelli, Harley Davidson, Kawasaki, etc. However, not everyone is a part of Society of Indian Automobile Manufacturers (SIAM) and hence do not disclose their monthly or yearly numbers.
Since only a few makers viz Harley, Kawasaki and Triumph share their numbers, we are comparing them with the last two years data we have. Let us see how it stands..
2-Wheeler Sales Premium Makers
| Manufacturer | FY20 Sales | YoY Growth | FY 19 Sales | FY18 Sales |
| Harley Davidson | 2470 | -7.70% | 2676 | 3413 |
| Kawasaki India | 2628 | -15.63% | 3115 | 1799 |
| Triumph Motorcycles | 591 | -39.57% | 978 | 1247 |
German BMW Motorrad registered total sales of 2403 units in the calendar year 2019 (please note calendar year and not financial year), which were 10 percent higher than last year.
If you will notice the numbers we shared in the table above, you will see that the premium market has not been affected as much as the mainstream segment, with the exception of Triumph. Triumph is amidst a major change wherein Bajaj Auto will take over its complete local distribution responsibilities and this could be one reason why it may be losing numbers.
A sub 2 Lakh Triumph has also been confirmed which is expected to take its numbers significantly higher. You can read more details about it here.
But it would become difficult for these premium manufacturers from hereon as India has moved to Bharat Stage 6 emission norms which are probably the toughest in the world. Many important markets like Europe and Japan are still some time away from meeting or exceeding these norms. We have highlighted few pointers in the following quick video…
