Greetings! Here is a piece of news that will certainly bring some questions on Bajaj because the company is again set to roll out Bajaj Discover 125 next month i.e. in April. According to the news, Bajaj will launch the bike in coming month. One can just say that they are coming up with nothing but variants of Discover.
Discover 125 Drum brake version – Rs.44,000
Discover 125 Disc brake version - Rs.47,000
Discover 150 – Rs.48,000!
According to the market conditions, Bajaj doesn’t want people to lose sight of their one of the best selling bikes and thus they are rolling its variants time and again. The company wants to take advantage of Discover’s popularity and one may expect lot more variants from them in future.
Bajaj Discover 125 is going to be launched in two variants i.e. a cheaper drum brake variant and another variant that sports a disk brakes. The cheaper drum brake version is expected to sell around 44,000 INR and the other with discs will be priced around 47,000 INR. Well, as you can see that there is not much of a difference between the two expect the brakes part and thus in my opinion the company might have to rework their pricing system. The pricing policy of the company needs a serious reworking because the Discover 150 sells at 48,000 INR. After these two versions come up, Bajaj will have many variants of the same bike; this will be confusing for people to come to a conclusion.
News has it that, the all new Discover 125 will have a sub brand that will be independent of Bajaj. This re-branding is Bajaj’s long time strategy to set different brand names for Pulsars and Discovers because they are so successful in the market.
Yet another interesting fact associated to the launch is that the company is looking to push Discover sales to 1.65 lakh units by mid 2011-2012. To sum up the whole scenario, Bajaj wants to double its Discover sales and set it as a separate brand and thus they are rolling out Discovers time and again.
{ 46 comments… read them below or add one }
I think istead of lunching the discover 125 they should improve the quality of their launched discover 150 if they are to compete against the newly launched Yamaha sz-R.
Again Bajaj is back to flooding the market with too many models.
What are they doing? Discover 112cc, 125cc, 135 cc, 100 cc, 150 cc and again 125 cc !!! They are creating serious confusion in customers and in long term, they will make joke of themselves. Which customer wants their current bike to become extinct in small time period. Bajaj should seriously get feedback from the customers. Discover is always known for mileage and in India, 150 cc is basically regarded as petrol gulper for many people. So discover should be made according to its image and the ideal discover models are 100 cc and 125 cc. The performance segment should only be concentrated on pulsar and starting from 135 cc to 220 cc, the line up is good. To remove further confusion in customers, pulsar brand should be in variants of 135cc in light sports, 150cc, 200cc and 250cc. With this line up, a customer can easily choose bajaj without any doubt. Just change your products to make more reliable and keep something different in the models. A pulsar 180 owner will not feel good if a normal person mistaken P 180 to P 135. The owner of P 180 will then lose enthusiasm in the company itself due to the lack of exclusivity. First read and understand people’s mind. You may have some business by changing the models frequently, but without customers’ loyalty, you will always be in second or odd place with much difference and keep on dreaming of first place.
well said
I completely agree with you… Bajaj should take customer feedback on timely basis …..
@Nitin.. you may not understand this concept.. but let me tell you people working at Bajaj are much better qualified and equipped than you!! This is very similar to a car with various trims.. for example Swift will have various trims from base version to top end version and with different engine options. Doesn’t mean the person buying top end Swift will lose interest coz even the base model will look same!!
@Pulsar boy, Don’t worry about the qualification and equipment, i am completely in different stream and i possess the universal qualification i.e; using brain
. Just enquire that how many people are satisfied with bajaj’s strategy by yourself. Regarding the car example, the trims concept don’t work in bikes. Just imagine the arrival of karizma 135 as a trim of karizma 223. The blogs of karizma 135 and Hero Honda will be filled up with HH sucks comment.
There are two classes in bikes, economy and power. Economy bike customers wouldn’t mind looks but the main criteria in choosing their bike is mileage. The power bike customers want performance and looks from their bikes. They will like trims of foreign bikes but not trims of the existing models. Just imagine a fz 100, fazer 100 and r 100. Yamaha will close their company in India if they follow this concept. They just trimmed down the fz1, fazer and r1 to the sufficient engine displacement for India.
This is what i call “using brain”
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@Nitin.. if you had used your brain.. you would have already noticed that Pulsar 135LS is doing great .. for that matter all the Pulsar models are bringing in good numbers for Bajaj. There is no reason why it wouldn’t work with Discover.. it’s the same concept that is already tried with Pulsar and proven to be a success.. that’s how you use your brain!!
You are just referring pulsar 135 sales. But the fact is many bikers who wanted to buy bigger cc bikes are safely discarding pulsar. Two of my friends are pulsar lovers but they opted for other bikes solely because of the lack of exclusivity. I already told in my first comment,this concept may do initial business, but it will have a deep impact in long term. This situation doesn’t limit to my friends. When i was going to buy a bike, many people warned about bajaj for this reason. If bajaj did the right thing, then why will you find a large number of people warning about bajaj??
I referred “using brain”in last sentence w.r.t Yamaha. Don’t go too seriously. I never did any direct comment on you till now, but you are just opposite. Dude are you working in bajaj?? I just said bajaj should rework on this strategy and you are commenting on my qualifications. Just remember that you too don’t possess any qualification certificate but you are putting the ideas as a fellow biker in this blog !!!! IF I MAKE A STATEMENT ON COMPANY, YOU SHOULD CONTRADICT IT IN SOME DECENT MANNER. I too can make direct comments but this is ain’t chat room, its a biking blog and should show some courtesy.
Oops.. so touchy about using brain?? there will be people who always go for other bikes.. they will have their reasons for it.. I wonder why people even have exclusivity as a requirement.. no matter whatever bike you buy.. this is India.. there will be thousands of them on roads sooner or later!! Just explained my point very bluntly so your brain will get it without any difficulty.
Just to add.. I’ve seen many of my colleagues sell their FZ/Fazer and shift to P180.. coz it’s much better option.. be it FE or power, that tells me not many people look for exclusivity as the main requirement.
@Pulsar boy, Many people are concerned about exclusivity, and you can see these descriptions in many reviews in bike advice itself. The description is like ” I deleted this X bike from the list because it is very common on roads” or ” These X bikes can be found in every lane and i want something unique”. I added my context with a simple example to enter into your brain in simple manner.
Regarding other models, each model is unique in nature, and even after having thousands of them on road, people won’t get bored of them. Ex: CBZ Extreme ATFT, which is mainly available in black and red combo. Regarding pulsars, there are thousands of p150 in four editions and P180, P200 and P135 with more or less identical, adds some thousands of units again. So in the end, we will have a million identical pulsars with different engine capacity and different versions. Thats why many people bother about exclusivity only regarding pulsar, but not with any other model !!!!
Whatever u say, many people have the same opinion about pulsars and you can’t change it by posting some millions of supportive comments
I guess that’s why Pulsar is the best selling model !!
The other way around, it is the most common model
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It will be better for the company to incorporate trust in the customers. Hero Honda is in top position because it has earned customers’ trust. Then what is the point in spending more and more money on identical models? The main negative point for bajaj in the market is quality. Just indulge trust in customers by conducting several programs like tours all over India for 60,000 Kilometers. All models should be placed in this program and after the tour, every person will have confidence that bajaj bike will last for a minimum of five years and this confidence is enough to put the company ahead of the competitors.
I think Disco 125 will try to match Twister performance &mileage with 9+BHP & 65-70 mileage
LoL!!now pls launch pulser 125,then boxer 125,then pulser 125 with 4 valve(+2 valve free for us because we dont know when valves will fail)
A very good move by Bajaj.. this plugs the glaring gap in Discover line up.. due to which there was no direct competition to shine/super splendor/glamor/sling shot/YBR125 etc.. It’s going to ride on strong Discover brand to corner sales of these models.
There are people who wouldn’t buy 150cc bikes.. even if you give them at 40k.. coz, they think 150cc means low FE.. and at the same time they wouldn’t like to go for 100 cc either coz.. they want a bit more power than what 100cc has on offer!! all the 125cc’s are serving these kind of people..
Bajaj produced one of the best bikes when tied up with Kawasaki, unfortunately after break-up the Bajaj severed ties with all ‘A’ grade suppliers and built CT100 with parts from III class suppliers. Bajaj knows how easy is to cheat Indian consumers, they keep changing brand & Badge instilling some confusion/hope among the buyer. They are doing this since two decades to grab a peace from HH’s 100cc range, they have failed all these days and I will tell Bajaj that they will fail again !!
We have some portals and so called experts and beautiful magazines which present lop-sided reviews on Bajaj bikes which normally aides temporary sales but later these models will fail.
@Vipin.. “I will tell Bajaj that they will fail again !” will see how good a fortune teller you are!! but I believe Rajiv Bajaj wouldn’t take you too seriously!! as of now, Disco 100 is in market for almost two years and it doesn’t show any signs of failing and even Disco 150 is doing good numbers month on month.
Rajiv Bajaj has excellent knowledge in permutations and combinations. Now he doesn’t find anything serious. Any new launch or competition issue?? He just uses a formula from permutations and combinations, and bingo, there comes a new launch !!!!!!!
Again 125 ?? Pricing strategy is not good. Customer would prefer 150 rather than 125. Bajaj will surely give tough competition to others but can face competition among its own products.
basically bajaj incurs the same cost in producing the engine .whether its 100 125 or 150 so they want to milk as much as possible out of the customer while getting huge margins. as of today all bajaj products are sold at a 20% EBIDTA margin. on the other hand the customer will think how many times will bajaj launch and stop production of a model its the second time that the discover 125 will be sold again. so again while buying customer will think “wat if this model is stopped after a year or two ” which may sway his decision on buying a consistent product from honda or HH. bajaj should maintain a consistent product line up .
You are absolutely correct. Bajaj should think of this issue and should resolve it in any possible manner.
@Harsha, Bajaj is still trying to find it’s feet in motorcycle market.. you can’t ignore the fact that they started making bikes on their own from 2001 and Pulsar is their first bike. Any company would have failures!! HH with Honda’s backing had to discontinue products such as Ambition, CBZ..and now again CBZ is in market as CBZ extreme!! TVS is also struggling with it’s product line-up.. you can’t ask companies like TVS & Bajaj to have fixed product line-up.. it’s still early days for them if you compare with the Japs who are there for more than 50 years. Having said that.. finally Bajaj has come to a conclusion that Pulsar & Discover works for them as brands.. and they were quick to shift their position.. they discontinued XCD brand within no time.. now you don’t see any commercials at all on Platina & Avenger even though they got a refresh in the recent past!!
Bajaj bikes here in my country the Philippines are one of the best seller sepecially the 100cc. its so economical, many used them for livelihood. Philippines bikes model differs from India models, that why i could not comment that much. On the other hand I got a lot of tips and advice considering I am a new bike rider.
I do nt knw why ppl comment so much whenever Bajaj launches any product and ppl say its negative for Bajaj, wheras such a move wud be appreciated for HHML. Basically HH does stickering work, just see Splendor, a new sticker, clear lens indicators and black silencer and names it as Splendor Pro. Splendor 125 again reworked as stckering, same wid CD deluxe and rest of its models. Can u differntiate between older passion pro and new one frm front? a Big NOO. One more thing is that its all ccs remains same, just stickers change. While Bajaj changes cc so the stickers and looks . Ya pricing is a bit problem for Bajaj as well new models continuing and discontinuing oldies. Grow up nitin, and yes, one thing, see the home sales of HH and BAL, the figures shwn are including exports too, and watch it out soon that BAL with come out with flying colours and be ahead of HH and that too this year. Discover 100 has already created dent on splendor sales and pulsar dented on all 150 ccs, same to be done by all models of bajaj. BEST OF LUCK BAJAJ for the future
Vivek, Don’t hear my words. Ask as many people as you can and hear their verdicts. In India, a product will not be hit if they didn’t satisfy masses. You know what, i lived in different types of places ranging from villages, small towns to small and big cities. The arguing about HH and bajaj will only be seen in cities. In villages and small towns, people just know that a motor bike means hero honda. Thats why hero honda is success even after their stickering upgrades. Its not at all easy to develop such a trust all over India.
Discontinuing a model means your bike resale rate will be dropped badly. For example Pulsar 220 Fi had been priced at 90,000 odd bucks and p 220 carb version is released after that for a price slash. Then the pulsar 220 fi owner will lose the slashed out money and also bears depriciation cost. If you say that p 220 fi is in own league and you can’t cut out the price other than depriciation cost, then the buyer will found that adding a 10 k will get them new bike, then why will they invest their money on second hand p 220 fi ? Then a p220 fi owner will not find a customer for their bike at good rate and if he decides to sell his bike confirmly, he will lose a large amount. I hope you understand it.
nitin lemme say u one thing, ppl just think 4 resale value, tell me 1 thing, u buy 45K bike of HH and invest 100rs daily on petrol or wud u buy a 40K of BAL and invest just 60 rs on petrol for same distance? i wud nt say that u r economical or having seen the resale value u bought HH. by the time u sell ur HH ur total cost including petrol and other consumables wud go upto 1 Lac in just 3-4 yrs, while this won’t be the case wid BAl. i bet u bcoz now bajaj has its own engine oil which has a drain kilometer of 10000 kms and cost 295 rs only.
A bike from Bajaj named ” BYK ” was launched in 2002 and it delivered 100 kmpl on road !!!! This is way ahead of any other bike and we can expect it to sweep away all the other 100 cc bikes sales. Then, why it has vanished from the market? Also, did u find this bike anywhere? Bikes like XCD 125 and XCD 135 deliver mileage of 75 to 80 kmpl. Then, why they are not common on roads ? If people find these bikes very useful and they had a chance to save more money for 3 to 4 years, they would have got these bikes in bulk or atleast, these bikes wouldn’t have been extinct.
A 60 kmpl of HH bike is very less than 80 to 100 kmpl of bajaj. Then bajaj bikes have to be sold like hot cakes and people should ignore HH. But, why it doesn’t take place? We can find passion and splendor everywhere, from metro cities to small villages, but why not XCD, platina, discover or BYK ?? Discover sells in good numbers but still it is hard to pick it from a group of bikes on road. On other hand, you can easily spot passion or splendor. Why in reality its happening opposite to paper statistics ???????????
Hey i don’t know about all bikers, but i am happy with bajaj that they are launching Discover 125, because last 3years i want to buy a discover but that time my family couldn’t effort a bike price, but from that time its my dream to buy a Discover 125, so now i am working with a company, i have money to buy a bike and now i can fulfill my dream.
So now i am waiting for April. Lets come 125 Discover. he he he
Well said vivek… and its going to be a good decision for bajaj while hh is going to bad after loosing honda from their brand name.
Bajaj keeps making new discoveries
This is a good move by BAL. As pulsar has different line up like 135, 150,180 and 220…similarly discover will have variants like 100, 125, and 150. I appreciate Bajaj for this move…and i would like Bajaj R&D to make improvisations in quality. And people wouldn’t mind shelling out some extra money for better qualtiy.
I wonder why people have always been against BAJAJ. Let me tell u one thing the day honda takes off completely from Hero, they will face some serious problems and yes within 10 years bajaj has done a lot of hard work, that is the reason u see pulsars and discovers with alomost everyone.
Coming to the design of these bikes, yes i agree there should be a complete new design for Pulsar range of bikes, but not with discovers,they look far better than any HH 100 or 125cc bike.
ALL THE BEST BAJAJ…!!
coming to a point made in the post, ” confusion in people to select from these variants”
i totally disagree, i might need a 125cc discover with disc brake and might be somebody wont need a disc brake…so its just a choice u make.
we dont blindly buy a bike, bajaj is giving u a choice to select from, feel lucky and dont criticise,
ask for a HH passion with disc and without disc, is it available at same price??
dont point out silly points.
Discover 125 Drum brake version – Rs.44,000
Discover 125 Disc brake version – Rs.47,000
Discover 150 – Rs.48,000!
Didn’t you find any confusion in this pricing? Do you feel very elaborate when selecting from this list? Certainly, people will stop at this moment and will think of this thing. Here from the pricing, customers are clearly tempted for discover 150. Even a person who has decided prior to go for discover 125 cc will think of discover 150 as the pricing difference is just 4,000 rs and 1,000 rs.
Also for your info, when i was searching for a bike, discover 150 was just released. I went to bajaj showroom for enquiring the cost of pulsar 150. The show room guy showed me discover 150 and described it as latest entry in 150 cc. Very near to it, there was discover 100. I couldn’t distinguish between 100 cc and 150 cc as they look alike. Now for common people, will they take time to look at the cc description on bike or will they just think discover 150 as discover 100 ? Looks matter to me most and i don’t want people to think my 150 cc bike to 100 cc bike. Any person in age group of 20 to 30 will think like this only. We admire that honda stunner and yamaha gladiator will look like 150 cc bikes even though they are 125 cc. Then how can we don’t hate a 150 cc looking like 100 cc ???
U r right shree, and so many ppl are nt mad that they buy bajaj, will HH give Nitrox , ES and all things in a 100cc at such less cost with variants of drum and disc. i think ppl need to grw up and see the truth and nt blindly go for HH. i have XCD 125 and its 3yrs since now, no complaints till now. decent mileage of 80 – 85 kmpl on road in city conditions. Will Splendor deliver it ever? never in dreams. once honda leaves hero honda see the quality, even cycles wud be better for choice. bajaj makes discoveries for our benefit and which model of other companies will give u such performance. even platina is having better pick up than splendor. wait for few months frnds. see hero honda shattering . it will nt be desh ki dharkhan it will be bhak bhak go instead of dhak dhak go.
Just another collaboration will solve the problem of Hero. There are many foreign companies looking ahead to enter third world countries. Hero may find a good partner, else it will be the end.
If collborations solved problem, then TVS had with Suzuki, and they still cud nt launch good bikes until they developed their own R&D deptt, also Bajaj developed its own engine of DTS-i and variant DTS-Si, did hero honda developed its own engine? NOO. It still depends on Honda and it will never be able to do so bcoz it does nt hav R&D team of its own. As far as models are considered when XCD 125 was in market, it was selling 65000 pieces per month,. Did any 125 cc sold at this figure ever? Now when u will say that why it was discontinued i wanna say that it brought 135 instead of it, an upgraded product. The pulsar u see now was to be launched as XCD Sprint, bt Bajaj changed it for marketing purposes, its a company’s wish, no idea why BAL did it? sorry for dat. Bt d CD-Dawn u see, was 1st launched as JOY, then restickered as DAWN, and finally as CD-Dawn. Do u find ne difference in CD Deluxe and Splendor+ from frnt, back or side except the stickers . Interchange the stickers and they will be same. HAHAHAHA. Nitin bro, think of it, and then say. Good luck
I agree that all the 100 cc bikes of hero honda share the same engine. But the best part about this strategy is the spares are still available for old models. The first 100 cc bike from hero honda, CD 100, a 25 year back product still finds original spares due to the continuation of this model in different stickers.
Regarding XCD 125, if it got some serious sales, then why it is not seen on roads like other bikes? You can see HH glamour, Honda stunner, Honda shine, Yamaha gladiator, bajaj discover 125 and 135 everywhere. But XCD 125 and 135 are still uncommon on roads.
Well said Nitin. Professionals once make a bike they make it perfect. No re-boring oe modifications with the specs is done, at least not so soon. Honda with its shine, unicorn. Yamaha with its gladiator etc., so do HH with its 100cc’s. Bajaj is very immature, unprofessional and child like.
bajaj discover 150cc gives very low mileage.
Dear Friends,
In my opinion, people think about
mileage before buying,
looks for some period for few months after buying,
maintenance after a few years,
and their unknowingly power for all the time.
Hence go for power with all other personal criteria such as looks, colours, features, mileage, brand and least bothered is the technical information.
Personal requirement and suitability to the environment is the main thing.
I tried CD delux – Very Good, Passion/Glamour and variants – OK, Pulsor – OK, Calibar – Very Good. I’m from Mumbai and now going for Gladiator or Discover125.
Good Wishes!
does The discover 125 cc (New Version) has Disk brake system?
i like not discover 100cc ,125,150 but i like discover 135
I wanted to know about millege of Discovery 125cc